
About
Hello I’m Nitin Koli.
With around 14 years of industry experience, I'm passionate about user-centered solutions & building bridges between designers & stakeholders.
Work Experience
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Transitioned to an individual contributor role to focus more on craft while taking a break from people management.
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Continue to mentor the design team and maintain all other responsibilities.
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Leading two product verticals and delivering projects hands-on.
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Led two product verticals, managing and mentoring a team of six designers.
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Provided mentorship and growth paths for designers through regular one-on-one sessions, fostering professional development.
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Drove actionable insights from team health surveys to improve team morale and productivity.
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Led multiple redesign initiatives and organized design hackathons to foster innovation and creative problem-solving.
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Helped in developing talent principles to guide designers in their career growth across different levels.
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Planned and built product roadmaps to ensure we addressed valid user problems effectively.
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Actively involved in shipping features, providing hands-on assistance when required.
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Collaborated with Product and Tech leads to ensure alignment and develop strategic plans.
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Drove and supported initiatives across product, tech, and design departments.
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Made strategic decisions and convinced management to support key initiatives.
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Owned and built the Dream11 Design System from the ground up, including foundations and tokenization; presented at the Figma Design & Dev Leaders event in Mumbai.
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Actively recruited and scaled the design team, hiring for both junior and senior positions.
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Contributed to defining experimentation guidelines and prioritization frameworks.
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Helped define the framework for the TPD (Technology, Product, Design) function, ensuring optimal allocation of the design team’s bandwidth.
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Led and mentored a team of two designers, delivering projects hands-on while ensuring high-quality design outcomes and fostering professional growth.
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Actively recruited and scaled the design team from 6 to 55 designers, successfully hiring for both junior and senior positions.
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Designed the industry-leading Leaderboard Experience with a live scorecard, setting a new standard for user engagement.
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Created the Compare Team feature, the first in the industry, enabling users to compare their teams in a single view.
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Redesigned Match Cards, simplifying match selection and scanning for users.
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Designed the Lineups View, providing users with a single view of the batting order for both teams to facilitate easier player selection.
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Introduced Full Scorecard and Fantasy Stats features to the app, enhancing the overall user experience.
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Improved the Create Team experience by adding features such as Lineups View, a Progress Bar for player selection, and more useful stats, incrementally enhancing user satisfaction.
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Collaborated with the tech team to build and implement a comprehensive design system, including component creation and tokenization, ensuring consistency and efficiency across product.
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Revamped multiple B2B legacy modules, resulting in increased efficiency and streamlined user workflows.
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Enhanced the contest joining experience and updated the visual design of contest cards, improving user engagement.
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Optimized the private contest joining flow, leading to a more intuitive and user-friendly process.
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Designed landing pages for in-app marketing campaigns, boosting user acquisition and retention.
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Played key role in multiple revamps (development) of Dream11 progressive web app (PWA).
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Designed & developed emailers for full user lifecycle & campaigns.
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Developed landing pages for the main app download page and multiple marketing campaigns.
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Designed and developed websites for over 200 clients, handling everything from requirement gathering to launch.
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Created multi-industry CRM software tailored to diverse business needs.
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Designed over 500 product catalogs and numerous marketing banners.