Nitin Koli

Nitin Koli

Staff Product Designer in Mumbai, India

About

Hello I’m Nitin Koli.

With around 14 years of industry experience, I'm passionate about user-centered solutions & building bridges between designers & stakeholders.

Work Experience

2024 — Now
Staff Product Designer at Dream11
  • Transitioned to an individual contributor role to focus more on craft while taking a break from people management.

  • Continue to mentor the design team and maintain all other responsibilities.

  • Leading two product verticals and delivering projects hands-on.

2021 — 2024
Director, Product Design at Dream11
  • Led two product verticals, managing and mentoring a team of six designers.

  • Provided mentorship and growth paths for designers through regular one-on-one sessions, fostering professional development.

  • Drove actionable insights from team health surveys to improve team morale and productivity.

  • Led multiple redesign initiatives and organized design hackathons to foster innovation and creative problem-solving.

  • Helped in developing talent principles to guide designers in their career growth across different levels.

  • Planned and built product roadmaps to ensure we addressed valid user problems effectively.

  • Actively involved in shipping features, providing hands-on assistance when required.

  • Collaborated with Product and Tech leads to ensure alignment and develop strategic plans.

  • Drove and supported initiatives across product, tech, and design departments.

  • Made strategic decisions and convinced management to support key initiatives.

  • Owned and built the Dream11 Design System from the ground up, including foundations and tokenization; presented at the Figma Design & Dev Leaders event in Mumbai.

  • Actively recruited and scaled the design team, hiring for both junior and senior positions.

  • Contributed to defining experimentation guidelines and prioritization frameworks.

  • Helped define the framework for the TPD (Technology, Product, Design) function, ensuring optimal allocation of the design team’s bandwidth.

2019 — 2021
Sr. Manager, Product Design at Dream11
  • Led and mentored a team of two designers, delivering projects hands-on while ensuring high-quality design outcomes and fostering professional growth.

  • Actively recruited and scaled the design team from 6 to 55 designers, successfully hiring for both junior and senior positions.

  • Designed the industry-leading Leaderboard Experience with a live scorecard, setting a new standard for user engagement.

  • Created the Compare Team feature, the first in the industry, enabling users to compare their teams in a single view.

  • Redesigned Match Cards, simplifying match selection and scanning for users.

  • Designed the Lineups View, providing users with a single view of the batting order for both teams to facilitate easier player selection.

  • Introduced Full Scorecard and Fantasy Stats features to the app, enhancing the overall user experience.

  • Improved the Create Team experience by adding features such as Lineups View, a Progress Bar for player selection, and more useful stats, incrementally enhancing user satisfaction.

  • Collaborated with the tech team to build and implement a comprehensive design system, including component creation and tokenization, ensuring consistency and efficiency across product.

2017 — 2019
UI Designer at Dream11
  • Revamped multiple B2B legacy modules, resulting in increased efficiency and streamlined user workflows.

  • Enhanced the contest joining experience and updated the visual design of contest cards, improving user engagement.

  • Optimized the private contest joining flow, leading to a more intuitive and user-friendly process.

  • Designed landing pages for in-app marketing campaigns, boosting user acquisition and retention.

2016 — 2017
Software Developer at Dream11
  • Played key role in multiple revamps (development) of Dream11 progressive web app (PWA).

  • Designed & developed emailers for full user lifecycle & campaigns.

  • Developed landing pages for the main app download page and multiple marketing campaigns.

2008 — 2015
Senior Web Designer & Developer at Dquip
  • Designed and developed websites for over 200 clients, handling everything from requirement gathering to launch.

  • Created multi-industry CRM software tailored to diverse business needs.

  • Designed over 500 product catalogs and numerous marketing banners.

Contact

LinkedIn