• Lead Designer at Doconomy, Aug 2021 - Dec 2022
• Acting Product Design Lead at Doconomy, Apr - Jun 2021
• Design Director at Scania, Oct 2020 - March 2021

Selected clients: Polestar, Opal Camera, Scania, Doconomy, MODEM.

Kurppa Hosk is a brand agency with 80+ employees and offices in Stockholm and New York. Design Director at the Stockholm office, where I created brand experiences and digital design for clients such as Superlative, Dustin, Tink, Mehrotra, Artworks, SEB, Afound, Wrapp, Stellar, Superfront, Bobbi Brown, Intrum & Clas Ohlson.

Alcoholic Vodka - which graphically warns about the alcoholic within all of us - is the world’s first vodka to list all deadly diseases linked to alcohol consumption on the bottle design.

Our job was to design the full design experience including brand identity, packaging, bottle, digital experience as well as the side product Non-Alcoholic Beer. The result is a clear and consistent expression using contrasting visuals that stand out on the shelf and educate about the risks of alcohol consumption.

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Johan Pihl, Magnus Jakobsson, Fredrik Forsberg, Current Occupation, Harry Atkins, Carl Lauren.

A developer we've had the pleasure of collaborating with on numerous occasions. Harry's keen attention to detail aligns seamlessly with our design philosophy.

We’ve had the pleasure of designing his website as well as his brand identity. The work is based on a sustainable foundation in functions and expression with a touch of happiness.

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Harry Atkins, Huwan Peng

Today Mobility excels in precision vehicle logistics and seamlessly integrated customer experiences. Our mission was to create a distinct brand identity for Today Mobility, followed by comprehensive design solutions that span the digital landscape, physical environments, apparel, and environmental considerations. Rooted in the concept of 'Direction' as our guiding principle, we've nurtured a unified design language adaptable to any context. This design philosophy is firmly grounded in functional values meticulously tailored for the global market, fostering scalable innovations.

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Katla Studios, NoA Elevate

The Post Human International Standard Poster Exhibition is a highly anticipated event exploring the intersection of art, technology, and human experience. Hosted by the Faculty of Industrial Engineering and Design and the Visual Communication Design Study Program at the Institute of Technology Telkom Purwokerto, the event showcases the aftermath of the pandemic and its impact on society through the lens of post-humanism.

Post-humanism merges human existence with the technology we have created, raising crucial questions about the relationship between technology and humanity. Gustav Nordebrink is one of the 160 artists from 20 countries showcasing their interpretation of post-humanity. The thought-provoking art offers insight into this emerging field of study and reflects on the implications of post-humanism for society.


The idea behind Human Tokyo envisions a future where technology and humanity are inseparable, shaping our lives and the world around us. Integrating technology into our daily lives could lead to a technologically advanced metropolis where humans and cities merge, raising important questions about the relationship between technology and humanity.

Alongside the poster, we created a brand identity around the concept together with printed promotion material and a website.

Over the past two years, we have worked closely with the company’s founders and internal teams to create the brand strategy, brand identity, digital design system, digital products, and websites. The result is a robust system with a core of functional values that are optimized for the global market and ever-growing innovations.

Brand identity and digital product design for Re-Store, a digital platform by Doconomy that connects carbon-conscious consumers and brands. It is a new kind of e-commerce platform, which inverts the methods used to accelerate consumption to instead ensure more informed and climate-conscious purchase decisions.

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Harry J Atkins

We were honoured to be invited to create Nordic Behaviour Group’s (NBG) brand strategy, brand identity, and digital experience from scratch. NBG is a cutting-edge Swedish consultancy specialising in behaviour change to tackle real-world problems. Using a data-driven approach and leveraging the latest research in behavioural science, NBG offers a unique brand of strategic consulting grounded in scientific research and a collaborative approach.

Drawing inspiration from the Nordic heritage, we developed a flag system that uses flagpoles to create a distinctive graphical language that can be playfully combined with the wordmark and typography. We also aimed to evoke a calming, almost mindful atmosphere inspired by the clouds and sea, which serve as a metaphor for the name and the connection between our Nordic countries.

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Harry Atkins

Deversify develops and com­mer­cia­lizes mobile elec­tro­nic devices that mo­ni­tor bio­mar­kers for in­di­vi­dual health and chro­nic di­seas­es. Our as­sign­ment was to build the brand i­den­ti­ty for Deversify and to col­lab­o­rate as a long-term creat­ive partner, con­tin­uous­ly as­sis­ting with design and dev­e­lop­ment of their growing pro­duct cat­a­log.

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Farstun
Studio Akademi
Frog Studios

Website and brand DNA development for G–W Studios, a Swedish brand and digital design studio that partners with fast-growing companies worldwide.

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Harry Atkins

A creative studio, based in Sweden, specialized in developing digital products and branding strategies for the lifestyle industry and its investors.

As Studio Sibling was founded, we were approached to create their brand identity. Our solution is extracted from the idea of a close relationship, as of a friend, partner, or sibling. The symbol we created uses the initials of our studio, and the wordmark is designed in a multilingual typography system that reflects our global reach and collaborative approach.

ID—C, or Independent Designers Collective is an initiative founded by Niklas Rosén and Gustav Nordebrink.

The collective is a response to a dynamic and ever-evolving world, where independent flexibility and network scalability meet modern demands.

ID—C works at the intersection of brand identity and digital design. Most of what we do lives online but the media is unimportant to us. Our experience includes a spectrum of disciplines. From industrial design to conventional print to apps. We are not a progressive nor innovative actor. We offer functional design for people and businesses that are looking for stable long-term solutions. Not the quick fix.

Flagship is a global creative studio that specializes in generating innovative and diverse ideas for brands and businesses. We were given the important responsibility of designing Flagship's digital experience, which involved crafting their brand identity and website to convey their vision and values through an online platform.

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Harry Atkins

Opal is a company founded in the aftermath of the pandemic. In the shift to remote work, a clear gap in the market appeared — the need for a solid professional webcam. Opal took on the task to build the best camera for remote work, focusing on both hardware and software to enable their vision. Their first product is C1, a camera with a 4K Sony sensor enabling DSLR quality, well-packaged in a beautiful anodized aluminum housing. C1 is built for a long lifespan, instead of serving up as plastic fodder for landfills. The camera contains less than 1% plastic, with most of the device being fully recyclable. Additionally, the packaging is 100% recyclable, containing none of the polyurethanes typically used in boxes.

I led the design work for the brand identity, website, packaging design, and creative direction for product renders and product branding.

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Kenny Sweet, Daniel Åberg

Doconomy is a Swedish impact-tech startup that aims to provide both consumers and brands with digital tools to help understand and reduce the climate impact of consumption.

The 2030 Calculator, one of Doconomy's digital products, is a product carbon footprint tool that can be used by any product brand or manufacturer to quickly calculate the carbon footprint of their products based on the emissions created from manufacturing and transport up until the point of sale. It uses unique emissions factors for each of the product parts, material, packaging, transportation, as well as energy consumed in the manufacturing process to determine its calculations.

I was a part of a small team at Doconomy responsible for re-designing the 2030 Calculator, to optimize and enhance the overall user ability and experience. A complete design overhaul for the application and its components was covered.

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Vacuum Labs, Farm

A modular SDK solution that enables their clients to launch individual app features that can be integrated into existing services or work as stand-alone applications.

By connecting the dots between everyday purchases and environmental impact, the “Visualizer” makes it easy to see the big picture and learn which lifestyle choices have the largest (and smallest) impact. It’s a great tool to help users realize the true cost of consumption.

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Vacuum Labs, Luca Mara

Website for Studio Oker, a Norwegian design studio working with brands at the intersection of technology and culture. Together we created a minimal yet dynamic framework, enabling Oker to tell their story as well as showcase their beautiful body of projects.

Scania, a world-leading provider of transport solutions. Design Director in the first 6 initial months of the digital design system that should be used in all Scania's digital touchpoints (with an exception for apps in vehicles).

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Kurppa Hosk, Scania IXCD

Pamela Bellafesta is a stylist who predominantly works with both Swedish and international leading fashion magazines, as well as television. She is represented by the agency Agent Bauer who is specialized in advertising and editorial work.

Together with Per Jörnlöv we defined and designed Pamela Bellafesta's new digital expression. It serves as a well-structured and distinctive light framework that reduces all distractions and noise and thereby highlights the content.

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Per Jörnlöv, David Paulsson

A startup on a mission to create a digital platform for cancer patients during and after treatment to help increase wellbeing and speed up their recovery. On-going collaboration including brand identity, website, app prototype, and more.

Lead Designer at Kurppa Hosk, in charge of designing the website (UI & UX) for Superlative — a new design studio with a vision of creating the best in electronic musical instruments.

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Kurppa Hosk

E-commerce & Art Direction for Mehrotra, a Stockholm-based design line, founded by Sofia Mehrotra, with the vision to create long-lasting everyday pieces.

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Kurppa Hosk

A new app that serves as your local art guide, helping you explore and discover the beautiful art scene in your city. I was part of the team designing the app at Kurppa Hosk.

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Kurppa Hosk

Opal Camera, Product Design

Visuelle is a renowned well-curated showcase of graphic design. For each year, Visuelle handpicks features from its website and releases a limited publication to inspire and celebrate our creative industry.

For Edition 7, the projects Re-Store and Pamela Bellafesta was featured among other great studios and creatives' work.