```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2F8rH5sea05yRU6TZMaA5B%2F36e96fc6-cf3f-471c-9661-94a92d7f4269.png?alt=media&token=6f3502d3-c932-4e78-8fb9-0de0825eb220","id":"36e96fc6-cf3f-471c-9661-94a92d7f4269","width":5568,"height":3416,"filename":"Bento Thumbnail.png","type":"image/png","caption":"","border":false}]}
```

## **Project Overview**

Dream11 is the go-to platform for millions of fantasy sports enthusiasts in India. With a **user base of 220 million**, the heart of Dream11 lies in its team creation process—where users create their fantasy teams.

But what happens when you take that familiar flow, and try to challenge it? This is the story of how we approached that challenge.

### **🚀  Overall Business Impact**

**Successfully tested** a new team creation method **without negatively impacting Guardrail metrics** such as the overall team creation funnel, time to create a team, and paid contest joins.

### **🙋‍♂️  My Role**

Contributed to every stage—from UX and UI design to final shipping (Sole Product Designer)

### **🤝  Collaborators**

Product Managers, Data Analytics, Developers and UX Researchers

---

## **Why is this re-design required & why now?**

The decision to redesign Dream11’s team creation flow was driven by the need to **challenge the legacy approach** that had become deeply ingrained in user behaviour. The existing flow was functional, but it was also clunky. Here are the key reasons why we embarked on this redesign journey:

> **🌱 Evolving Team Creation Rules**: Under the old, stricter rules, users had to select players based on defined categories (e.g., batsmen, bowlers, all-rounders), and the multi-tab process worked well for that. But when we **relaxed the rules**—including the **credit requirement**—this rigid structure no longer matched the **fluidity** users now had in team building.

> **😔 User Pain Points**: The current flow required users to switch between multiple tabs, on an average a user switches between the tabs **15 times.**

> **📊 Improving Data Accessibility:** Although lineup information was available on the platform, it was often **inaccurate** and difficult to access. Users had to switch back and forth between screens to check the lineup while creating a team.

This is exactly where this project started—rethinking how users create teams. Instead of the traditional multi-tab process, where users hop between stats, categories, and player lists, we wanted to bring everything into a **"Single Screen".** Hence the **Single Screen Team Creation** concept was born—a straightforward, if not exciting, name! 😅

---

## **What do we want to achieve?**

We had three main objectives for this redesign:

* **Eliminate Friction & Centralise Information**

* **Test a New Approach**

* **Experiment and Optimise**

---

## **Who are we designing this for?**

Dream11’s primary user base comes from **tier 2 and 3 cities**, including auto drivers, vegetable vendors, farmers, and shop owners. These users generally have **limited digital literacy**.

They can be divided into two main groups: those who actively seek lineup and player information from outside sources to make informed decisions, and those who prefer a more **casual approach**, relying on basic stats and gut instincts when creating their teams.

---

## **Current State of "Team Creation"**

---

## **Inception of the new "Team Creation"**

Initially, we planned to completely overhaul the team creation process, but we reconsidered. With Dream11’s diverse user base, a drastic change risked **alienating users** and negatively impacting an already strong **funnel completion rate**. The challenge became twofold: we needed to test a new team creation approach while also solving existing user pain points, and ultimately, validate our solution with real user feedback.

During a brainstorming session, the first insight that stood out was that, due to **relaxed team creation rules and credit requirements**, users now only needed to select the **11 best players from a squad of 22**, without worrying about rigid compositions or tight credit management.

From there, we arrived at the idea of displaying the **teams side by side**. This made sense intuitively—since the teams compete head-to-head, comparing players became easier. Moreover, this approach naturally fit with showing **lineups and batting orders**, and was scalable across other sports on Dream11, such as football, Kabaddi, basketball, and hockey. With this solution, we checked the first box.

The second issue with the old team creation was that it was **fragmented**. To view **lineups or batting order**, users had to open a bottom sheet, which was only available **30 minutes before match start**.

Since the **bottom sheet** had an **18% weekly active user (WAU) adoption**, we decided to leverage it rather than build something entirely new. By enabling users to **add or remove players directly from the bottom sheet**, we solved two problems: we could test this feature without disrupting the current experience, and we could ship it faster—just in time for the IPL, our peak season with a massive influx of users.

---

## **Time to Get Our Hands Dirty: The Exploration Phase**

As we began exploring design options, we faced a conflict regarding the **amount of information** to display on the screen. One side argued for **more data**—the more stats and details, the better for users. However, this meant compromising the ability to view all **11 players from each team** in the first fold.

On the other hand, the opposing view was focused on seeing all **11 playing players** in the first fold, with less concern about extensive data. This debate led us to **experiment with two different approaches**: one that was more **concise** and another that provided more **detailed information**.

> Current state of create team

* current flow screenshots + Steps taken by users - data points they consume to create a team

* Different aspects of create team

* Initial rules and the error rate, after rule relaxation how the error rate went down

* Screen evaluation and data point breakdown

> Idea of team A vs B format (Test idea without alienating our users)

* its inception and key points what we kept in mind during the redesign (Simplify - intuitive, confidence and scalable)

* not about replacing an old process, but about offering a new option

* Lineups button - FYI only, can be used only after lineups are out

* Benchmarking

> Time for explorations (UX)

* General Considerations

* Two variants to test - how they were different and considerations

* lineups data available only 30 mins before the roundlock

* Pre lineups case for better experience

* Stats on CT - data and used by seasoned users

* Different case pre and post lineups within the variants

* Lineups button on my teams

> Final designs (UI)

* Player card breakdown

* header breakdown

* screen breakdown

> Go LIVE

* initial data and take aways - Initial adoption + retention, C + VC insights and the FAB on my teams insights, 7 or more player selection data, increase in the share of teams created pre lineups

* Variant level data breakdown: quick preview, team preview, player info,

* Feature parity with create team

* Result

* Follow up UTs

> Key insights from UTs

* What was working and what wasn't

> Learning and Phase 2

* Solving for the finding we understood during the UTs

* Only concise live for all users

* Making it more cohesive with the overall create team screen

---

## **Final Thoughts**

Redesigning the team creation flow for a platform with over 220 million users was a challenge, but it also presented a massive opportunity. This project wasn’t about immediate, massive metric gains—it was about providing a better experience for users and ensuring Dream11 continues to innovate.

The adoption rates and user feedback validated our approach. With this foundation in place, we’re excited about what’s next for Dream11’s team creation experience.

Challenging the Legacy of Fantasy Team Building

## **About the Challenge**

* Need to do a UX Audit of Ather’s bike buying flows on mobile and then suggest 3 improvements

* The goal is to create a great buying experience online

* Need to create a mock or wireframe that incorporates your improvements

---

## **Research & Areas of Improvement**

### **🌱 Environmental Impact**

* A recent EY survey shows 67% of potential EV buyers feel responsible for reducing their environmental impact, with 69% seeing EVs as a key solution.

* Ather can strengthen buyer confidence by showcasing the direct environmental benefits, like carbon savings, from choosing an Ather EV.

### **⚡️ Personal & Quick Bookings**

* Ather's current booking process is simple and swift, but it misses an opportunity to feel more personal. Asking for the preferred model and color during booking could enhance the excitement and streamline the purchase by pre-filling these details later.

* Additionally, removing the shipping address fields during booking would further speed up the process, as Ather doesn’t ship the EV directly like typical e-commerce sites. The address can be collected later when it's actually needed.

### **🚀 Other Improvements**

* The booking process could be improved by dividing it into logical sections, rather than a single long scroll.

* Additionally, the main CTA, "Proceed and Pay," feels impersonal. Changing it to something like "Book Your Ather" would create a more engaging and personalized experience.

---

## **Evaluation**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Father%2Fd931af0b-719c-4c37-b026-a2ee2c9ca32c.png?alt=media&token=e488989e-c30b-4d44-aae4-c30fe7322d78","id":"d931af0b-719c-4c37-b026-a2ee2c9ca32c","width":10008,"height":22486,"filename":"Ather_main.png","type":"image/png","caption":"UX Audit (Breakdown)","border":false}]}
```

---

## **Redesign**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Father%2Fd55aa5a6-9a19-43e8-8631-6ddc87e50a18.png?alt=media&token=236812b1-3d3e-4e58-a32a-427c401563a1","id":"d55aa5a6-9a19-43e8-8631-6ddc87e50a18","width":7506,"height":22701,"filename":"Ather_solution.png","type":"image/png","caption":"Proposed Solution","border":false}]}
```

---

## **Outcome**

* All the submissions were evaluated on the following parameters (Analytical Ability, Communication Skills, Design Sense, Prioritisation, Research)

* My solution got an overall score of **9.0/10**

> **This Redesign for Ather mobile website was a part of a UX Hackathon by [UXHack](https://uxhack.co/)**

Ather: Bike booking process (UX Audit)

## **Problem Statement**

Time is important to us. That’s why we have been measuring it since ages. Alarm clocks remind us about the time for a particular purpose. We generally use them on our mobile devices to wake up in the morning. How useful the alarm clock is, depends on our willingness to get up and start a productive day. But are we all so motivated in life? Can our alarm clocks also motivate us to wake up everyday?

---

## **Research**

### **☑️ Research Goals**

This problem space was particularly fascinating, as it required me to delve into how people find motivation in the morning, and how their night and morning rituals influence their overall mood and energy levels throughout the day. Additionally, it involved exploring how behavioural science connects these elements, providing valuable insights into sustaining motivation and energy.

### **🧐 Primary Research**

I reached out to 6 of my friends and asked open-ended questions to understand how they find the motivation to wake up, how they spend their mornings, and what they do just before bed. I also explored how these habits impact their overall motivation and energy levels.

> **Response Breakdown & Key Insights:**

* **Snoozing Habit**: All 5 working professionals used multiple alarms to wake up, effectively using them as a snooze function.

* **Factors Affecting Motivation**: The motivation to wake up was closely tied to the quality and duration of sleep, as well as the time they went to bed.

* **Desire to Exercise**: 4 out of 6 participants expressed a desire to wake up early and incorporate exercise into their routine.

* **Awareness of Snoozing Effects**: Only 1 participant was aware that snoozing can negatively impact energy levels and motivation throughout the day, leading to lethargy.

* **Sleep Duration and Restfulness**: Participants who consistently slept for more than 7 hours reported feeling well-rested.

* **Participant Profiles**: 5 of the participants were busy working professionals, while 1 was preparing full-time for competitive exams.

### **🧬 Learning About Behavioural Science**

Along with conducting primary research, I wanted to explore science-backed strategies for waking up early and feeling motivated. I looked into recommendations from doctors and productivity coaches to understand what should be included in morning and night routines to promote motivated mornings and high-quality sleep.

> **Here’s What I Found:**

* **Snoozing**: Hitting snooze can leave you feeling worse than waking up right away. The interrupted sleep in those 5-10 minute intervals does more harm than good, leading to grogginess and a bad mood.

* **Drink Water**: Your body becomes dehydrated while you sleep, which can leave you feeling tired upon waking. Drinking a glass of water immediately after getting up helps rehydrate your body and boosts your energy for the day.

* **Getting Enough Sleep**: If you find mornings difficult, the root cause might be not getting enough sleep. According to the National Sleep Foundation, most people need 7-9 hours of sleep per night to feel well-rested and energized in the morning.

* **Movement**: Exercise or light movement in the morning is scientifically proven to release dopamine and serotonin, which improve mood and memory. Even simple activities like walking or stretching can naturally boost your energy and elevate your mood.

* **Light Exposure**: Light helps regulate your body’s internal clock (circadian rhythm). Exposing yourself to sunlight for about 30 minutes within the first hour of waking up can help you adjust to an earlier wake time and improve your overall mood.

* **Consistency**: “The body craves consistency.” To form a habit of waking up early, it’s crucial to maintain a regular sleep schedule, even on weekends. Consistent wake and sleep times, along with enough sleep each night, are key to making early mornings more manageable.

---

## **Synthesis**

### **🙎‍♂️ Persona**

It was fascinating to see how the interview insights aligned with behavioral science, highlighting what many interviewees were doing wrong and how it impacted their motivation to wake up. Based on these insights, I synthesized a single persona that most accurately represented the feedback I received.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fmotiwake%2Fff00988c-bea8-4b88-9506-bbe7899013e6.png?alt=media&token=309df031-0b95-4080-b5c5-c1743b7eb022","id":"ff00988c-bea8-4b88-9506-bbe7899013e6","width":5090,"height":5160,"filename":"Persona.png","type":"image/png","caption":"Persona","border":false}]}
```

---

## **Ideation**

Key concepts that emerged during the ideation phase have been thoroughly highlighted and explained. The entire alarm-setting and waking-up experience is built around these design principles and behavioural science insights.

### **✋ Designing for Friction**

* One key insight from the interviews was that no one woke up on the first alarm, often relying on multiple alarms instead. This prompted me to explore the principle of "Designing for Friction." While many competitor apps in the market use tactics like puzzles, games, or taking a picture of an object to force users out of bed, I aimed for a solution that felt less abrupt, was backed by science, and seamlessly fit into a morning routine.

* From this insight, I developed the idea of requiring users to walk a certain number of steps to turn off the alarm. This approach achieves two goals: first, it gets users out of bed with the initial alarm; and second, by taking those steps, they complete a small achievement, which boosts motivation for the rest of their morning routine.

### **💡Routine Suggestions**

* Once the user has walked the required steps and the alarm turns off, it’s the perfect moment to remind them of the other two elements in their morning routine that the app suggests during the alarm setup. These include drinking a glass of water to rehydrate and energize the body, and spending 5–10 minutes by a window or outdoors to get sunlight, helping to regulate their circadian rhythm, which promotes wakefulness and enhances mood.

* Just as important as the morning routine is the nighttime routine. Based on the set alarm time, the app will recommend an optimal bedtime to ensure users wake up feeling well-rested. Additionally, as bedtime approaches, gentle, non-intrusive nudges will encourage users to start winding down.

* Starting small is key, so the app will initially suggest only the core elements of the morning routine. However, users will have the option to customize their routine by adding other suggestions from the app or incorporating their own activities.

### **🔥 Consistency**

* Just like building any habit, consistency is key. The app will track the user’s successful completion of their routine, providing insights and progress updates. This tracking will help users stay committed and motivated, making it easier to maintain the routine in the long term.

---

## **Proposed Solution**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fmotiwake%2F2af5a2d7-810f-4e7c-b1b7-3e923903cb38.png?alt=media&token=612e9840-55f1-45b3-9f67-b59dd64004ae","id":"2af5a2d7-810f-4e7c-b1b7-3e923903cb38","width":8361,"height":6213,"filename":"Motiwake.png","type":"image/png","caption":"Proposed Solution (Motiwake UI)","border":false}]}
```

---

## **Closing Thoughts**

Additionally, I’d like to explore the following areas:

* Investigate the impact of gratitude on motivation, specifically how waking up to a pre-recorded message expressing gratitude influences people's willingness to rise early. Does this technique increase motivation levels effectively?

* Explore various visual directions and layout options to enhance the app’s design and user experience.

* Examine how social accountability can drive motivation to wake up and consider how it could be integrated as a core feature in the app.

* Look into the potential for integrating wearable technology, allowing "Motiwake" to gather insights from users and provide more personalized suggestions.

* Explore how the app can assist users in establishing and maintaining an effective night-time routine.

Rise and shine every day with full motivation

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F6152f5d0-4b29-49fe-8a16-7000e2bbbbd7.png?alt=media&token=33f31cff-72ef-4c3a-979a-5bdefcbf741b","id":"6152f5d0-4b29-49fe-8a16-7000e2bbbbd7","width":1694,"height":1291,"filename":"Nhance_banner3x.png","type":"image/png","caption":"Hero Image","border":false}]}
```

## **About the Challenge**

Reimagine and design a new intuitive flow for the current deployment of the FRT App while preserving its functionality.

---

## **Objective of the Challenge**

* Increase first touch-point gamification and awareness of the rewards associated with the shopping experience.

* Motivate and nudge users to shop and scan their bills.

* Increase coupon consumption.

* Increase user retention.

---

## **Evaluation & Solution**

### **✏️ Onboarding**

> **Issues:** The current onboarding experience lacks a clear call to action until the user has swiped through 5-6 screens, which may reduce the number of users signing up as they might miss the opportunity and often click the "Skip" button in the top right corner.

> **Solution:** In the redesigned version, a clear call to action is provided from the start, alongside the option to skip. Including the skip option is essential, as it allows users limited access to explore the app, increasing the likelihood of them signing up later. Additionally, the incentive for signing up (receiving Phoenix points that can be redeemed for coupons) is prominently displayed upfront, further encouraging users to complete the registration process.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Ff27ec649-c2dd-42db-846c-6222f963c0a8.png?alt=media&token=417dc707-aa2c-4017-9b69-8fec4d9e2082","id":"f27ec649-c2dd-42db-846c-6222f963c0a8","width":305,"height":640,"filename":"onboard1.png","type":"image/png","caption":"Onboarding (Old)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F0e15cf3d-9b63-43d5-ac51-9d8f6a8ea26d.png?alt=media&token=04d60fd2-9ea9-4f8d-8600-c39b18374699","id":"0e15cf3d-9b63-43d5-ac51-9d8f6a8ea26d","width":360,"height":698,"filename":"onboard2.png","type":"image/png","caption":"Onboarding (Re-designed)","border":false}]}
```

---

### **🏠 Home Screen (Non Singed-up Users)**

> **Issues:** The current home screen lacks a clear call to action, and many of the app’s services are hidden under the services tab. When users skip signing up, they have little to no functionality, as most features are locked, reducing engagement and exploration.

> **Solution:** In the redesigned version, the home screen prominently displays a clear call to action, highlighting the benefits users will receive after signing up. Additionally, all services are now visible upfront, and not all are locked. Users can still access features like Way-finder, events, and store information without an account. This approach offers limited yet valuable functionality, allowing users to explore the app's offerings without requiring an account, ultimately encouraging more users to engage and sign up.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F0a90133a-ea68-40ac-b0f9-c5f9c2b80eea.png?alt=media&token=4f9707b4-64e7-48fd-9556-70253fae3ca0","id":"0a90133a-ea68-40ac-b0f9-c5f9c2b80eea","width":288,"height":606,"filename":"skiphome1.png","type":"image/png","caption":"Home Screen (Old)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F85fe5d8e-bf54-427d-8269-6a7f0399abaf.png?alt=media&token=98bc132d-8d14-4b27-b3de-e4eb448d4a13","id":"85fe5d8e-bf54-427d-8269-6a7f0399abaf","width":360,"height":664,"filename":"skiphome2.png","type":"image/png","caption":"Home Screen (Re-designed)","border":false}]}
```

---

### **🏡 Home Screen (Singed-up Users)**

1. **Earn & Burn Card**: The Earn & Burn card at the top is given greater prominence to increase user awareness and engagement with this feature, encouraging more frequent use.

2. **Service Indicators**: Some services now feature indicators that notify users about new events, rewards, and other updates, keeping them informed in real-time.

3. **Unified Notification Bell**: The notification bell in the top right now consolidates all notifications—discounts, announcements, and miscellaneous updates—into one place. This eliminates the need for a separate "Mall Feed," reducing complexity and streamlining the user experience.

4. **Nhance Experience Renamed**: The "Nhance Experience" section has been renamed to "For You," making it feel more personalized. This area is now a hub for various user engagement activities such as earning badges, participating in surveys, competitions, staying updated with news, and more.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Fb0646793-fa79-4f66-a20e-db0d53ae6887.png?alt=media&token=90cb1d42-97f3-410b-9751-0b40832da7d1","id":"b0646793-fa79-4f66-a20e-db0d53ae6887","width":360,"height":719,"filename":"home3.png","type":"image/png","caption":"Home Screen (Redesigned)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F80443357-ac06-46a7-9d04-38f31b0a232b.png?alt=media&token=a2033d95-421f-44c3-9531-bfa77e694343","id":"80443357-ac06-46a7-9d04-38f31b0a232b","width":360,"height":719,"filename":"home4.png","type":"image/png","caption":"Notification Screen","border":false}]}
```

---

### **#️⃣ Mobile No. & OTP**

* During account creation, the OTP field is currently hidden, which is unnecessary and makes it difficult for users to spot and correct mistakes. Making the OTP visible will improve the user experience by allowing users to quickly verify and fix any errors.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Fdaa8137d-1b44-4e7d-9943-3bff6a64e370.png?alt=media&token=d4e298f4-8563-4287-9000-531e75314f16","id":"daa8137d-1b44-4e7d-9943-3bff6a64e370","width":360,"height":640,"filename":"account1.png","type":"image/png","caption":"Enter Mobile No.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Fa20af3c6-3117-4650-9d7b-32a4e7c109cc.png?alt=media&token=fcfc4364-e52b-4bc6-9181-edc8931efd80","id":"a20af3c6-3117-4650-9d7b-32a4e7c109cc","width":360,"height":640,"filename":"account2.png","type":"image/png","caption":"Enter OTP","border":false}]}
```

---

### **🛠️ Account Creation**

* Clearly indicate the optional fields in the form to prevent users from perceiving it as too long. This helps reduce the likelihood of users abandoning the form or skipping important information. By highlighting which fields are optional, users will feel more in control and are more likely to complete the form.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F29b45d22-d828-49bd-8247-331fa2b56e7c.png?alt=media&token=e0d058bf-0e25-4679-b901-6f84e7fe4f11","id":"29b45d22-d828-49bd-8247-331fa2b56e7c","width":540,"height":1140,"filename":"form2.png","type":"image/png","caption":"Account Creation (old)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Ff6a7c422-e71b-4d26-a233-c2df82fbfa58.png?alt=media&token=08a580b4-6c37-41cf-a35e-a9493b55e36f","id":"f6a7c422-e71b-4d26-a233-c2df82fbfa58","width":360,"height":703,"filename":"form1.png","type":"image/png","caption":"Account Creation (Re-designed)","border":false}]}
```

---

### **🧾 Scan Bill & Multiplier**

* The "Scan to Earn" feature now includes a multiplier bonus, encouraging users to scan more bills by rewarding them with additional points. The more bills they scan, the more points they accumulate, driving higher coupon redemption and increasing engagement with the scan option.

* Additionally, users can now view their scanned bill history, displaying the shop name, points earned, and the date of each scan.

* To address instances where users might forget to scan due to the excitement of shopping, location data can be utilised. If a user’s location is detected at a mall, a push notification can be sent later, saying, "Looks like you visited the mall! Did you make a purchase? Don’t forget to scan and earn coupons for your favourite brands." This reminder helps users stay engaged and maximise their rewards.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F4eec2e28-6807-43fc-8530-fa1c393bb2b2.png?alt=media&token=d37c004a-f9e3-406f-a8df-3fb2c16dc687","id":"4eec2e28-6807-43fc-8530-fa1c393bb2b2","width":360,"height":640,"filename":"scan1.png","type":"image/png","caption":"Scan Bill","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F44e7b1fc-74df-4b8c-bdb7-d4e54405e212.png?alt=media&token=7c8eb81e-2580-49e2-9181-371e287ffd9d","id":"44e7b1fc-74df-4b8c-bdb7-d4e54405e212","width":360,"height":640,"filename":"scan 2.png","type":"image/png","caption":"Bill History With Multiplier","border":false}]}
```

---

### **👨 Profile**

* The profile page has been completely redesigned with a minimalist approach, featuring only essential options. Below the user profile card, additional user-related actions such as earning badges and completing the profile have been conveniently added to enhance user engagement.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F6d4b502b-51f4-4ce4-a8ec-5d1ee3dae3fa.png?alt=media&token=2af66779-ccb2-4552-bd2e-f6a68f92dff8","id":"6d4b502b-51f4-4ce4-a8ec-5d1ee3dae3fa","width":540,"height":1140,"filename":"profile2.png","type":"image/png","caption":"Profile (Old)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F534217f9-8c40-4f3c-b823-6a985cb74db2.png?alt=media&token=71425c0c-6a8d-4f78-8fed-4fe4413fc23c","id":"534217f9-8c40-4f3c-b823-6a985cb74db2","width":360,"height":761,"filename":"profile1.png","type":"image/png","caption":"Profile (Re-designed)","border":false}]}
```

---

### **🛍️ Baggage Service**

* The baggage service now provides directions to baggage zones, along with a QR code, enhancing the user experience by making it easier for travellers to locate their baggage zones quickly and efficiently.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F13fc155f-ddc2-4c0a-8939-443efb7e9c47.png?alt=media&token=32272e4f-9e12-4d1b-8ef6-0834dfac8d50","id":"13fc155f-ddc2-4c0a-8939-443efb7e9c47","width":540,"height":1140,"filename":"drop2.png","type":"image/png","caption":"Baggage Screen (Old)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F5ca6a51e-30ff-41bc-a116-4331d5ef53f3.png?alt=media&token=49e539d0-35eb-4962-bf75-fb03838fae88","id":"5ca6a51e-30ff-41bc-a116-4331d5ef53f3","width":360,"height":761,"filename":"drop1.png","type":"image/png","caption":"Baggage Screen (Re-designed)","border":false}]}
```

---

### **🗺️ Way-finder**

* The way-finder now includes a "Quick Reach" section, allowing users to easily locate essential spots like washrooms, elevators, and other key areas.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Fab1d976f-a677-4a8d-8291-b21b5dce7e58.png?alt=media&token=4c897a14-237a-4874-b54c-5ba0b320ebe3","id":"ab1d976f-a677-4a8d-8291-b21b5dce7e58","width":540,"height":1140,"filename":"way2.png","type":"image/png","caption":"Wai-finder (Old)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F4941a884-61e5-4885-a1d5-ecbca2f422ab.png?alt=media&token=2da77d5e-683a-465e-bae4-fe2f3a5be121","id":"4941a884-61e5-4885-a1d5-ecbca2f422ab","width":360,"height":761,"filename":"way1.png","type":"image/png","caption":"Way-finder (Re-designed)","border":false}]}
```

---

### **📋 Store Listing**

* The store list now also displays the number of available offers, making it easier for users to discover and explore coupons.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2F84371552-bc0c-402e-8cb5-b72966b25837.png?alt=media&token=dab6d3c8-1ee3-47fa-be49-59e85db2dbbb","id":"84371552-bc0c-402e-8cb5-b72966b25837","width":360,"height":640,"filename":"store1.png","type":"image/png","caption":"Store Listing","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Facdc33fe-8903-4dd9-819d-f0a8fe9c5c34.png?alt=media&token=262f69a4-8f99-4ecc-8e43-31cade9171c9","id":"acdc33fe-8903-4dd9-819d-f0a8fe9c5c34","width":360,"height":640,"filename":"store2.png","type":"image/png","caption":"Restaurant Listing","border":false}]}
```

---

### **🏪 Store Details**

* In the in-store section, the burn points now shows available Phoenix points, and a new "like" button has been added to coupons. If a user likes a coupon but hasn't redeemed it yet, they can receive a push notification reminding them to act quickly and redeem it.

* Additionally, all call-to-action buttons for the store have been made more accessible, ensuring a smoother and more user-friendly experience.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Fc225db49-980f-485f-a6e2-802f3ee46b49.png?alt=media&token=62fbf3a0-dad0-4b60-b61f-e67b07c0d0fd","id":"c225db49-980f-485f-a6e2-802f3ee46b49","width":540,"height":1140,"filename":"detail2.png","type":"image/png","caption":"Store Details (Old)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fnhance%2Fa216b889-e913-4300-aaeb-8107d0197406.png?alt=media&token=257ad4ac-d40d-46f0-8112-8208ab3e54b1","id":"a216b889-e913-4300-aaeb-8107d0197406","width":360,"height":761,"filename":"detail1.png","type":"image/png","caption":"Store Details (Re-designed)","border":false}]}
```

---

## **Outcome**

Although I didn't win this one, it provided a much-needed distraction during the lockdown. It taught me invaluable lessons in planning ahead, seeing the product from a holistic perspective, and understanding how even the smallest details can significantly impact the user experience.

> **This Redesign for Nhance App was a part of a UX Hackathon by [Unifynd](https://udc.unifynd.com/)**

Mobile App Redesign

## **About the Challenge**

* Do a UX Audit of a leading financial service product so as to build confidence among first-time investors to invest.

* Consider only 1 user flow or 1 screen for the audit. Ideally, this should be a high impact screen for the target audience.

* Also basis your audit you need to list out the top 2 changes ETMoney should make, to provide a better experience for first-time investors.

---

## **Research**

### **🌍 Secondary Research**

> **Data was acquired from D91 Labs (Personal Finance Survey | 2020)**

* A lot of participants preferred doing their own research before investing, this shows that proper knowledge resources on an investing platform will be of great help to new & experienced investors.

* Another major portion of users took advice from family & friends but it is also necessary to seek professional help and not just rely on family & friends.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2Fa96925d3-bfb4-40ce-9575-ff230c9f2164.png?alt=media&token=c0e2f412-5110-4dd4-b74e-ab8c1beeec2a","id":"a96925d3-bfb4-40ce-9575-ff230c9f2164","width":718,"height":692,"filename":"Etmoney 1.png","type":"image/png","caption":"Investment Journey","border":false}]}
```

* Most of the users had particular goals in mind before investing; hence an investing platform should be flexible enough to let users add a goal and invest accordingly.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2F527a22c2-ac83-473f-b180-12838c5225e2.png?alt=media&token=55852a61-1b46-45df-88ee-488d68ef25d1","id":"527a22c2-ac83-473f-b180-12838c5225e2","width":1436,"height":406,"filename":"etmoney2.png","type":"image/png","caption":"Investment Goals","border":false}]}
```

### **🙎‍♂️ Primary Research**

I spoke with friends who were either new to investing or had never invested before and showed them the current ETMoney app to identify their pain points and areas for improvement. Key issues included:

* Users were overwhelmed by sheer number of investing options

* Difficulty in understanding various investing options

---

## **Evaluation & Solution**

### **🥲 Identified Problems (Dashboard)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2Ff79a0bae-19dc-4a24-b3f1-5d6a369bf4be.png?alt=media&token=5a5b53b7-df5d-47f8-bc4e-99cf3d420a61","id":"f79a0bae-19dc-4a24-b3f1-5d6a369bf4be","width":1694,"height":1291,"filename":"problem 1.png","type":"image/png","caption":"Identified Problems on Dashboard","border":false}]}
```

### **☑️ Proposed Solutions (Dashboard)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2F5d2df0c4-2dd6-43e3-b6f0-afaec1bb8cba.png?alt=media&token=0a6bab92-8362-4a86-b65b-7eb56c5e411f","id":"5d2df0c4-2dd6-43e3-b6f0-afaec1bb8cba","width":1694,"height":1291,"filename":"solution 1.png","type":"image/png","caption":"Proposed Solutions for Dashboard","border":false}]}
```

---

### **🥲 Identified Problems (Investment Screen)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2F2c9fdc9c-28df-4cba-bbe0-e197d382ca48.png?alt=media&token=e008697c-66ac-4f23-9a63-fd5bdf64ea81","id":"2c9fdc9c-28df-4cba-bbe0-e197d382ca48","width":1694,"height":1291,"filename":"problem 2.png","type":"image/png","caption":"Identified Problems on Investment Screen #1","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2Fe5488468-c6af-433b-ad68-951256179b7f.png?alt=media&token=ff63faf1-36a5-4b6c-9ab6-3831a0037160","id":"e5488468-c6af-433b-ad68-951256179b7f","width":1694,"height":1291,"filename":"problem 3.png","type":"image/png","caption":"Identified Problems on Investment Screen #2","border":false}]}
```

### **☑️ Proposed Solutions (Investment Screen)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2Fe4e0eb32-d6d1-4f1e-8272-f8d8d8fcbf37.png?alt=media&token=6340cb81-f160-4afc-82e1-220d5b1a7f0f","id":"e4e0eb32-d6d1-4f1e-8272-f8d8d8fcbf37","width":1694,"height":1291,"filename":"solution 2.png","type":"image/png","caption":"Proposed Solution for Investment Screen #1","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtNqaMb6aRWT2o9brBaMi2BbhL6l2%2Fetmoney%2Fa8b7e102-b6cc-42ca-a151-9e1de96576bd.png?alt=media&token=0752c732-5a7e-401a-bf9e-32a7ec3af12b","id":"a8b7e102-b6cc-42ca-a151-9e1de96576bd","width":1694,"height":1291,"filename":"solution 3.png","type":"image/png","caption":"Proposed Solution for Investment Screen #2","border":false}]}
```

---

## **Outcome**

* All the submissions were evaluated on the following parameters (Prioritisation, Analytical Ability, Research, Communication Skills)

* My solution got an overall score of **8.3/10**

> **This Redesign for ETMoney App was a part of a UX Hackathon by [UXHack](https://uxhack.co/)**

ET Money: For first-time users (UX Audit)

About the Challenge

Research

🌍 Secondary Research

🙎‍♂️ Primary Research

Evaluation & Solution

🥲 Identified Problems (Dashboard)

☑️ Proposed Solutions (Dashboard)

🥲 Identified Problems (Investment Screen)

☑️ Proposed Solutions (Investment Screen)

Outcome