Nico Schamel

Nico Schamel

Creative Director & Founder in Würzburg, DE

Work Experience

2019 — Now
Würzburg, DE

Form follows narration. fjnland turns companies into brands. And brands into experiences. For over 5 years we have been helping large and small brands to achieve authentic, aesthetic and sophisticated communication with natural appeal.

Projects

2023
KZ Gedenkstätte Buchenwald & Sachsenhausen

"Dingen auf der Spur" gives visitors an insight into the history of the German concentration camps "Buchenwald" and "Sachsenhausen" by focusing on historical objects. The web app was specially developed to help visitors prepare for their visit to memorial sites. With the help of interactive object stories, some of which were designed with 3D scans, visitors can gain insight into the lives and fates of the object's owners and gently prepare themselves for a visit to the memorials.

2022
Bündnis '90 Die Grünen

Narrative, print and web design for a bipartisan referendum campaign. 5 narratives that highlight different aspects of the political campaign and thus appeal to the various target groups. Placed in line with the needs of the respective urban area. A clear and comprehensive communication strategy, played out in both digital and analog formats. Low-threshold interaction offers reduce the barriers to participation, inspire hope and promote courage - if necessary, even beyond the original goal of the campaign.

2021
Franconian wine with passion: 3 Zeilen Wein

The main ingredients for good wine are passion, love and nature. So we crafted an authentic and reduced appearance that focuses on the most important thing: Honest craftmanship. A brand that clearly positions itself with bold approaches and respectful treatment of nature and resources. Wine production and marketing away from convention. In harmony with nature and itself.

2019
The Hanging Man London Dry Gin

How do you manage to stand out among thousands of products, generate enthusiasm, and ultimately build lasting brand loyalty? Instead of superficial design and cost-intensive omnipresence, we focused on cross-media world-building with a pull effect: A classic London Dry Gin meets the thrill of a suspenseful crime novel. An immersive experience that already underlines the aesthetics of the myth in the authentic design and creates space for semantic border crossings.

Awards

2020
ADC Talent Award

The ADC Talent Award recognizes young creatives for outstanding communication and design achievements. The ADC jury rewards the most pioneering communication performances of young creatives with iconic bronze, silver and gold nails in the categories of semester, graduation and practice work.

Education

2015 — 2019
Bachelor of Arts (B.A.) at Technical University of Applied Sciences Würzburg-Schweinfurt