Nicole Fu
Product Designer in Toronto, ON
About
Hi! I’m a product designer with 3 years of experience in B2C/B2B SaaS. I focus on UX/UI, iterative design processes, and driving a lasting design vision.
I was previously a Growth Product Designer at PurposeMed — working on onboarding, patient- and provider-facing experiences.
I'm a passionate problem-solver who uses divergent and iterative methods to evolve concepts from raw ideas to beautiful polished designs, while working within evolving design systems.
When I'm not designing, you'll catch me going for long runs, solving puzzles, going to comedy shows, and scouting out the newest restaurants and hidden gems in town.
Work Experience
Improving access to complex care for underserved communities.
Creating databases and automating processes for retail, non-profit, and manufacturing clients.
Improving access to complex care for underserved communities; a subsidiary of PurposeMed.
Internal tools builder for Python developers. Building apps for customer success, support, and operations teams.
Volunteering
Providing access to technology to support individuals with disabilities by supporting their employment and learning goals.
Led the execution of branding and marketing IMC’s flagship conference, the Ivey Marketing Summit, engaging 3,000 students on social media; resulted in 30 firm partners and recordbreaking 200+ attendees at event.
Awards
A beginner-friendly virtual world of mini-games and free resources created to teach programming fundamentals to aspiring tech enthusiasts.
First Place
Education
Dean's Honor List (2018, 2019)