Hamul allows friends to play together using video and voice chat while having fun utilizing emoji reactions and sound effects while gaming. Hamul reached out to Logic + Rhythm to assist them in improving the onboarding, invite, and search experience for their Windows Desktop App, I was tasked to lead this initiative.

Hamul has since been acquired by Roblox for $17 million in 2022.

Woolworths is a premium retailer that is known for selling quality produce, clothing, home, and beauty items to consumers within South Africa. MakeReign was approached by Woolworths Online to improve the overall user experience on their Product Listing and Product Description Pages while developing a clean and modern UI to go along with their recent rebrand.

Command AI (fka CommandBar) is a platform that offers AI-powered tools to onboard and retain users on your platform. My role was to assist with all product design-related tasks such as product design, spec write-ups, building prototypes and quality assessment for features before release.

Logic + Rhythm: Logic + Rhythm is a remote technology studio that helps companies get their ideas off the ground by designing, prototyping, and building great software together. As a member of this team, I focused on designing, prototyping, and quality assessment for various digital products, including Switchboard, Bueno, and Aloft. My work contributed to helping companies receive further funding.

H+H Digital Co. is a marketing firm that uses technology and innovation to produce growth and conversion. Their methods are specifically crafted to deliver results - tangible results. As a Freelance Creative Director, I assist the agency with all Graphic Design related tasks, including social media graphics, branding, ebooks, illustration, and landing page builds, as well as Video Asset creation for Live streaming and Animations.

Turn.io is a web app that allows social impact organizations to connect with millions of users on large-scale messaging platforms such as WhatsApp. As a Product Design contractor, I collaborated with the Turn.io team for 6 months to design new features for their application.

MakeReign is a digital product design studio for ambitious brands, specializing in interaction design and pushing the benchmark in eCommerce and retail with digital products. I worked on a range of digital products for Woolworths, including the Woolworths Mobile App, Ecommerce Woolworths Website, and Woolworths Financial Services App. My duties included workshop facilitation, user research, user testing, wireframing, UI design, design system management, prototyping, asset prep, and quality assessment.

Zero2one is a development studio who is focused on creating a range of digital products for organizations in South Africa. Within the organization, I assisted briefly with the lifting of design-related duties, creating sitemaps, prepping wireframes and the creation of high-fidelity mocks of websites and software for the development team.

Longbeard Creative is a digital media agency that aims to stir creative revolution in the digital non-profit space. They provide design services, including website design, graphic design, and social media asset creation, to support their clients' missions. As a UX/UI Designer, I participated in all aspects of the design process, from creative exploration to quality assessment. My duties included website architecture, style tile creation, user interface design, user research, graphic design, and asset creation for social media.

Polished up on best practices for building and managing design systems for digital products.

I studied for my BA in Interaction Design, and did electives in Illustration and Photography.