About
Just a silly goofy designer.
Work Experience
- As the founding designer, led the product design for the MVP of a series A startup. This 0>1 product is aimed at making go-to-market insights available seamlessly by building an end-to-end solution: from one-click Salesforce setup changes to viewing, storing, and transforming sales and marketing data into charts & dashboards.
- Consistently elevated designs by soliciting feedback and conducting research sessions with peers, stakeholders, and design partners through formal reviews and presentations on a weekly cadence.
- Held design and product jam internal exercises to goal-set and align the team on product strategy.
- Created content strategy, brand elements, and marketing collateral from the ground up.
My role as Armada’s first and only product designer involved product direction and management, wireframing concepts, UX, visual design, and prototyping. I worked closely with the 2 founders to redesign the entire product that aligns with their new direction and vision. After the first 3 months, we shipped the MVP of the web app.
I conducted user interviews, synthesized insights, created low- to high-fidelity wireframes, mapped user flows, and iterated based on feedback gathered from facilitating concept and usability tests. I evaluated business and user goals through research, ideation, and testing to create meaningful web and mobile interfaces for 2 early seed-stage Chicago startups.
I had full ownership and responsibility over the designs of many upcoming features, taking them from initial conceptualization to launch. Some notable projects I worked on were:
- The desktop platform redesign, one of the design team’s biggest endeavors of 2018. I created hi-fidelity screens and wireframes while implementing the design system being established at the same time.
- The Zoom product content and copy guidelines, a standardized document of rules I advocated the need for. After identifying the gaps in the consistency of copy across all their products and receiving approval, I authored and executed on Zoom’s product content and copy guidelines.