Linh Nguyen
Work Experience
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Initiated redesign effort on the checkout experience by identifying issues through frequent site audits, continuously finding areas of opportunity to test, and improving specific metrics such as average order value and item per transaction.
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Transformed data insights into a checkout optimization strategy that resulted in an 8.6 million dollar revenue increase in just 12 months.
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Led the development of a comprehensive design system, prioritizing accessibility throughout the process. Streamlined internal documentation to enhance comprehension and facilitate seamless adoption of our design solutions by cross-functional teams.
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Designed marketing collaterals for prints and digital display for large scale (social media, posters, and shelf display labels) using InDesign and Adobe Illustrator.
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Ideated quickly, consulted with stakeholders and delivered visual solutions under short time constraint.
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Increased followers by 300% over the course of 4 months on Instagram and increased sales by 200% after 3 months
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Conducted Histamine synthesis & Recycling in Drosophila melanogaster larvae by generating over 1,000 data entries and analyzing 100+ hours of videos of fruit flies at various temperature points.
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Redesigned the neuro-pathways model based on scientific research to help non-science audience better understand the research results and help professor come up with future approaches.
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Analyzed and presented data to design the new direction in research.
Projects
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Discovered user problems and transformed them into intuitive, human-centered interactions through an end-to-end design process.
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Conducted usability testings and user interviews to make on-site observations and new discoveries to re-define product direction, re-prioritize features, and implement multiple rounds of iterations.
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Analyzed qualitative and quantitative results to create actionable insights.
Awards
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Researched and designed an interactive prototype for tablet interface using Adobe XD.
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Led brainstorming sessions, strategized an agenda and timeline, and delegated work with a visual designer to complete the project in one week.
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Selected top 10% designs among 420 submissions and evaluated highly for intuitive interface and innovative approach to the addressed problems.
Education
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President of Asian-American Student Association (2019-2020)
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Research Assistant (2019)
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On-campus Clinic Assistant (2020)