About
I'm a "NOT designer" with more than 10 years of experience crafting digital products.
Having a multidisciplinary background is the most important value in my daily life.
Contact
Work Experience
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Responsible for driving AI-powered product solutions that prioritize client needs, creating differentiated value in future user experiences.
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Leading the end-to-end design process—from research to insights and design execution—ensuring client-centric outcomes that provide actionable insights.
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Focused on delivering high-quality, impactful results within practical timeframes, distinguishing my work in a competitive landscape.
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Collaborating closely with cross-functional teams to create innovative solutions and deliver unique value for stakeholders.
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Committed to designing accessible products that deliver both high value and inclusivity
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Tecnobox redesign
During my work on Tecnobox's website redesign, I focused on improving their online presence, reflecting their reputation as a leader in food packaging and personalized solutions. With over 50 years of experience, Tecnobox is known for its innovation, efficiency, and commitment to sustainability. The goal was to create an engaging user experience that highlights their extensive product range, including customized packaging for various sectors like gastronomy and supermarkets, making their website a crucial touchpoint for clients and enhancing their B2B and B2C interactions.
TecnoBox -
San Bevignate, San Severo, Isola Polvese 3d experiences
For the city of Perugia, I designed apps for virtual tours of San Bevignate and San Severo churches and Isola Polvese island, utilizing immersive visuals and interactive elements to bring their rich histories to life. These apps were created to offer users an intuitive and accessible way to explore these cultural landmarks, allowing for a unique blend of storytelling and technology. -
Francesco Paolo Catalano website
I worked on the website for Francesco Paolo Catalano, a renowned makeup artist and fine art photographer based in Palermo. His website is a showcase of his diverse expertise, spanning makeup artistry for weddings, editorials, and TV, as well as fine art photography. My focus was on creating a clean, visually striking platform that highlights his dual identity—balancing his commercial work with his artistic projects. This involved optimizing the navigation for easy access to both his makeup portfolio and fine art collections, and integrating high-quality visuals to reflect his creative vision and extensive collaborations with brands and agencies
Francesco Paolo Catalano -
Galatea Center booking service
I also collaborated with Galatea Center, a well-known fitness hub in Palermo, to develop a B2C booking system. This platform enables users to reserve classes and personal training sessions, providing a smooth and efficient customer journey from booking to confirmation, optimized for both desktop and mobile use. -
Sailing Sicily online catalogue experience
Additionally, I worked with Sailing Sicily, a leader in yacht chartering, to create an online catalog that presents their fleet and services in a user-friendly format. The design focused on clean navigation and clear, detailed information about each yacht, ensuring that customers can easily find and book their ideal sailing experience.
Side Projects
Education
The “User Experience Psychology” Master aims to give interdisciplinary perspective, in collaboration with Università Cattolica del Sacro Cuore, that integrates methods and tools evolved from the world of design and psychology to create and evaluate digital experiences that meet user needs across a broad spectrum of industry domains