
About
I'm a communication designer and researcher from New Delhi, India. Although a devoted generalist, I specialise in UX design and research and see my role as a facilitator. Some of my recent areas of study include the Indian startup ecosystem, public transit and sustainable and inclusive urban development.
Work Experience
December 2023 - Now
Art direction and strategy for Netflix India's socials traversing content, global campaigns and reports.
Jan 2023 - Aug 2023
Worked with a renowned venture capital firm's Indian arm in Bangalore as a part of my bachelor thesis at Lopez, an ambidextrous design studio. My role as a researcher and designer entailed:
Qualitative research and synthesis involving interviews with a diverse set of startup founders, analysts and partners building and investing across SaaS, B2B, AI, Fintech, Edtech and Healthcare to understand the current Indian startup landscape and their individual experiences.
UX/UI audit of the accelerator's previously existing website and other interactive touchpoints to identify possible friction and pain-points.
Complete UX/UI redesign of the new website and application portal leading up to the latest cohort and applications.
Art direction of online communications and marketing surrounding the cohort on LinkedIn and Twitter.
The overarching project is still in a confidential development phase and is not available for public disclosure yet. Please reach out to me for further details.
June 2022 - July 2022 (Summer Internship)
Participated in user research, strategy and packaging across select FMCG brands transitioning and repositioning themselves from a B2B to a B2C model, while conducting a parallel case study on how emoji are converting the fabric of communication today.
Projects
BusKara is a citizen led, citizen centric initiative to encourage more people to use buses and to get authorities to pay attention to the essential services they provide. The project documents the role of PMPML in the urban landscape, explores gaps and pain points of PMPML users, and identifies opportunities for mobilisation and citizen engagement: Visual Identity, Research
Writing
The Emoji Code of The New World Order is a chunked out excerpt of an ongoing case study that attempts to understand and analyse the politics of language control, social judgement and digital anthropology in emoji today.
Certifications
Issued July 2021
This hands-on course introduced human-centered research methods, concept generation, and rapid prototyping of a solution to: How might we build a better narrative to motivate the youth towards social innovation and entrepreneurship?
Volunteering
May 2021 - July 2021
Active volunteer of Yuvaa's Covid Relief Team (Delhi, NCR) during the second wave of COVID-19 in India.
Nov 2017 - March 2019
Initiated multidisciplinary projects under Interact, one of the primary organs of Rotary functioning at school level–bringing together young people aged 12-18 to develop leadership and problem solving skills.
Education
Specialisation: Graphic Design
Training and Skills:
UX Design
Qualitative Research
Brand Identity and Strategy
Type Design
Publication Design
Copywriting
Content Strategy
Photography
Tools:
Figma
Adobe Suite
Microsoft Office
Google Workspace