About
Digital product designer with over 15 years of experience helping organisations from startups to global brands bring their ideas to life and connect humans through technology. Specialising in user research, concept development, product strategy, and UI/UX design.
I'm currently figuring out the future of file-sending at WeTransfer in Amsterdam.
Work Experience
Design at WeTransfer encompasses continuous product discovery through research, prototyping, and concept validation, through to UI design, usability testing, and release.
I try to foster a fully collaborative environment for co-creation, working closely with product managers, engineers, and varied stakeholders to deliver desirable, feasible, and viable design interventions.
My key contributions include:
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Generative and evaluative UX research
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Product strategy
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UX/UI design
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Figma/HTML prototyping
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Running rituals and workshops
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Design system management
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UX writing
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Leading accessibility initiatives
As creative director, I led the experience and interaction design of our digital projects and oversaw company-wide creative strategy and direction. Other duties included:
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Management of the creative production team
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Supporting new business acquisitions
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Running creative workshops and co-design sprints
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Project scoping and client presentations
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Defining information architecture for large-scale systems (for example, redefining the architecture of The New Humanitarian website took into account over 80,000 reports in 90+ regions and 25+ themes)
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Facilitating engineering handover and QA
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Running CRO (Conversion Rate Optimisation) and growth programmes (for one holiday park client this work resulted in a YoY goal CR increase of over 200%)
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Front-end development and Drupal theming (I frequently ran projects from commercial handover through to final delivery)