Design Lead - Acquisition

I explored what good design means in the age of AI with The Prompt magazine by Figma Story Studio, featuring insights from Noah Levin, Jordan Singer, Marco Cornacchia, and Oscar Dumlao.

I shared my design journey, creative process, and current inspirations in an interview with Lovers Magazine, reflecting on the experiences and ideas that have shaped my approach to design.

I spoke with Creative Bloq about my day-to-day, from making meetings fun to launching Figma's new AI tools.

✦ Think it in FigJam, present it in Figma: create a Figma Slides outline from a FigJam board with a few clicks

✦ Convey the value of a FigJam Pro plan with bespoke, delightful animations

✦ Generate Templates, browse prompts, Sort & Summarize stickies. I led design for Figma’s first AI bundle launch, rethinking how people jam and collaborate.

✦ Bring the power of ChatGPT into FigJam with Jambot. Brainstorm ideas, generate icebreakers, and even code your designs. Demoed by Dylan Field at the a16z AI Revolution panel. Jambot's launch amplified Figma to be recognized as one of Fast Company's most innovative companies in the Applied AI category.

✦ Managed and improved FigJam's template ecosystem, including the template picker, the template shelf, and template thumbnails.

✦ Experiments to drive new user activation on FigJam, focusing on growth levers like onboarding and permission states.

✦ Added Halloween Easter eggs into FigJam, featuring a pumpkin carving widget for a fun, seasonal touch.

✦ Browse Tweets, explore Communities, watch live sports, and search the global conversation—all without an account. I led design for Twitter's first iOS Open App experience, making it easy for the next million users to explore Twitter without barriers.

✦ Led growth design for Twitter’s acquisition portfolio, spanning Logged Out Web, Account Access, and Onboarding. Notable launches like the First Like animation and Single Sign-On helped drive Twitter’s growth inflection point in 2022.

✦ Share Tweets to other platforms with decorative event or community frames, extending Twitter conversations to the rest of the world.

✦ Led growth design for Prodigy's Membership team, driving experiments on the Membership landing page and checkout flow. Also developed new paid features for Prodigy's parent app, like Classroom Learning.

✦ Led UX for Muse Meditation's brand refresh and global e-commerce experience, resulting in a Webby Awards – People’s Voice Award win. Also supported content creation and asset production.

Joint certification with the University of Toronto