About
I love creating and consuming thoughtful experiences. I started out as a copywriter/actor, grew into a graphic designer/art director and brand designer, and I am now working as a product designer reimagining a B2B leadership coaching app and brand.
Work Experience
Led the product design of a new B2B SaaS coaching platform resulting in:
• 69% increase in end user activity in the first 14 days of use
• 44% increase in end users completing a session in the first 30 days
• 44% increase in the percentage of surveys completed
Led design and user research for a 360 feedback feature resulting in:
• Reduction in average account expansion time from 10 to 5 months
• An average 60% higher expansion contract value
Led the design process, incorporating business and stakeholder requirements, user needs, and technical specifications to deliver designs that met project goals on time and within budget.
Led cross-functional collaboration and applied the human-centered design process to deliver user-centric designs that increased internal team performance, client satisfaction, and account growth.
Built assets to communicate product vision from FigJam and wireframes to high-fidelity prototypes and a detailed design system.
Developed and maintained a design pattern library resulting in more consistent and cohesive design across the platform and increased design efficiency.
Designed research plans and led user research interviews and usability test process. Applied learnings to prototype designs to prove the viability of ideas.
Presented story-driven design updates to full team to create excitement around new initiatives and clearly explain design decisions and process.
Crafted and twice refreshed a brand identity (except the logo): typography, iconography, color, grid, photography, illustration and website to reinforce product vision.
Developed a library of strategic marketing assets to empower Sales, Customer Success, and Demand Generation resulting in
• Increased quality inbound leads year-over-year
• 3x ROI on a custom ABM event targeting a top-10 prospect
• The most successful LinkedIn advertising campaign in the company's history (5-10x better, $50 per MQL compared to $250-$500 on average)
Mentored and coached design interns, providing guidance and support to help them grow their skills and advance their careers.
Created brand identities, ad campaigns, annual reports, event brochures, etc.
Clients: UJA, Guardian Insurance, Darwin Animal Doctors
Concepted and executed a high volumenof marketing collateral—from billboards and websites to one-sheets and banner ads.
Wrote strategic digital content for 25+ brands, plus voice and tone guidelines.
Clients: sbe, The Freehand, Ania Hotels, Letter9, JDV Hotels, Sweetgreen