About
I'm Natasha Anwar, a Product Designer skilled in Product Research and Strategic Thinking with a knack for using insights to establish constraints.
Work Experience
UX designer: led UX research and design for membership portals, sign-up funnels, and checkout flows. Validated designs through user testing to improve usability. Designed no-code websites on Webflow, Shopify, Kajabi, Wix, and Framer.
Creative lead: developed visual identity systems and brand guidelines to create visually appealing marketing materials for digital and print marketing materials. Collaborated on social media advertising and launch campaigns with marketers and PR agencies.
Project manager: managed client onboarding/offboarding and project tracking while maintaining client relationships.
Selected Clients: RentSafe for Toronto • Alyson Stoner • Movement Genius • Into Edibles
Remotely managed a creative team, established a brand identity and guidelines, delivered a website, and marketing materials for digital and print while maintaining brand consistency. The website received outstanding public sentiment with 56k+ unique visits.
Owned and adapted proposed policies to blogs and social media content through design resulting in over 30,000 followers across Instagram, TikTok, and X in 3 months.
Led strategic research and audited websites for usability, accessibility, and brand cohesion identifying pain points to improve user experience through creation of UX/UI deliverables.
Created and managed a Figma component library to rapidly design SEO-friendly websites from the ground up with copywriters, brand designers, data analysts, and engineers.
Collaborated with project managers to write creative briefs, estimate sprint timelines and provide UX oversight for junior designers.
Notable Clients: Revera Living • Park Holdings • Alberta Surgical Group • Bradley Smoker
Spearheaded primary research to discover marketing niche and 3 marketing personas. Further established a social media strategy for increased brand awareness through showcasing product features educational content.
Executed website project on Wix to capture consumer emails as part of the waitlist marketing strategy using MailChimp.
Created systems for file naming and management, and a working backlog to optimise workflow leading to a 32% shorter production cycle.
Drove design for an AI-powered virtual event connecting over 4500 international students with Canadian employers, engaging students to attend preparatory workshops via a MailChimp campaign and successfully increasing the click-through rates by 2.4%.
Championed the research, re-design and usability testing for a SaaS web application to digitally connect international students with career advisors during the lockdown resulting in over 22 partnerships with Ontario post-secondary institutions.
Hired, managed and mentored a design team of 6, streamlining processes and hosting project retrospectives.
Education
Psychology, Business Management & Biology