Natasha Anwar

Natasha Anwar

Design | Marketing | Strategy in Toronto, she/they

About

I'm Natasha Anwar, a Product Designer skilled in Product Research and Strategic Thinking with a knack for using insights to establish constraints.

Work Experience

2019 — Now
Freelance Design at anaar studio
Toronto, Canada

UX Designer: Led UX research, design for member portals/funnels. User testing for usability. No-code website builds.

Creative Lead: Developed brand identities, guidelines for marketing assets. Social ads/launch campaigns.

Project Manager: Client onboarding/offboarding, project tracking, relationship management.

Selected Clients: OAHAS • Alter Wellness • Robin Banister Psychotherapy • RentSafe for Toronto • Alyson Stoner • Movement Genius • Into Edibles

2024 — Now
Toronto

Designing and managing digital marketing plans and assets for seasonal theatre shows representing immigrants, newcomers, and refugees as part of our core mandate.

2023 — 2023
Toronto, Canada

Campaign digital design direction for independent Mayoral candidate, Chloe Brown, in the Toronto mayoral by-election following former Mayor John Tory's resignation.

2022 — 2022
Toronto, Canada

Conducted website audits for usability, accessibility, branding. Created UX deliverables for improvement. Managed Figma component library for rapid, SEO-friendly design with cross-functional teams. Wrote briefs, estimated timelines, mentored junior designers under project managers.

Notable Clients: Revera Living • Park Holdings • Alberta Surgical Group • Bradley Smoker

2021 — 2022
Pickering, Canada

Led market research, web design and social media marketing efforts at a children's publishing company.

2020 — 2021
Toronto, Canada

Led design and research at Devant, a company that specialises in employment education and support for international students. Hired, managed and mentored a design team of 6, streamlining processes and hosting project retrospectives.

2018 — 2019
Assistant Branch Administrator at TD Wealth Private Investment Advice (PIA)
Mississauga, Canada

Worked with investment advisors, and portfolio mangers supporting the client experience for High Net Worth clients while handling other administrative tasks, leading employee support and training initiatives, and ensuring compliance with audit requirements for Mississauga PIA & PIC as well as Brampton PIA.

Projects

2024
Instructional Design at OAHAS

Redesigning a digital DEI training course representing the history, culture and need for cultural safety for the Two-Spirit Indigenous peoples of Turtle Island represented by OAHAS, in collaboration with Safer Spaces.

2024

Designing the new responsive website incorporating and elaborating on the existing brand guidelines to suit the needs of sales in the highly competitive Toronto wellness industry sector.

2024

Rebranding the company, setting marketing procedures and launching + managing the marketing campaign for an in-house production of the famous Persian poet Rumi's Masnawi called The Caged Bird Sings.

2023
Design Direction at Chloe Brown (Toronto Mayoral Byelection Campaign)

Remotely managed a creative team, established a brand identity and guidelines, delivered a website, and marketing materials for digital and print while maintaining brand consistency. The website received outstanding public sentiment with 56k+ unique visits.

Owned and adapted proposed policies to blogs and social media content through design resulting in over 30,000 followers across Instagram, TikTok, and X in 3 months.

2022
Website Redesign at Revera Retirement Homes

Redesigned a template-based website for well-known retirement home company Revera (now Cogir) to facilitate smoother navigation, well-organised CMS, brand cohesion, and responsiveness in all elements.

2021

Spearheaded primary research to discover marketing niche and 3 marketing personas. Further established a social media strategy for increased brand awareness through showcasing product features educational content.

Executed website project on Wix to capture consumer emails as part of the waitlist marketing strategy using MailChimp.

Created systems for file naming and management, and a working backlog to optimise workflow leading to a 32% shorter production cycle.

2021
Get Hired at Home at Devant

Drove design for an AI-powered virtual event connecting over 4500 international students with Canadian employers, engaging students to attend preparatory workshops via a MailChimp campaign and successfully increasing the click-through rates by 2.4%.

2020
SaaS platform redesign at Devant

Championed the research, re-design and usability testing for a SaaS web application to digitally connect international students with career advisors during the lockdown resulting in over 22 partnerships with Ontario post-secondary institutions.

Education

2020 — 2020
Certification in Product Management at BrainStation
Toronto
2019 — 2019
Diploma of Design at BrainStation
Toronto
2013 — 2017
Hon. Bachelor of Science at University of Toronto
Toronto

Psychology, Business Management & Biology

Volunteering

2023 — Now
Design Mentor at ADPList
Remote
2022 — 2023
Design Mentor at Merit
Remote
2013 — 2020
Youth Mentor at Newcomer Centre for Peel Region
Mississauga
2016 — 2017
Volunteer Big Bike Rider at Heart & Stroke Foundation of Canada
Toronto