```cv
figma
{"url":"https://www.figma.com/proto/I1JnZdnxAt73AQFIvEGRYH/Ecosa-Web-Pages?page-id=1%3A33663&node-id=204%3A100874&viewport=876%2C939%2C0.11&scaling=scale-down-width&starting-point-node-id=154%3A106188"}
```

E-commerse Website Rebrand

https://www.instagram.com/ni.colourpalette/

Digital Design

Life in Australia

I write things that I, as a Japanese, feel every day in Australia. At first, I started writing to organize my thoughts but my posts slowly  started getting likes and I noticed that I could be of someone's help. Since then I share my thoughts with people who think of moving to Australia (or simply interested in the culture)

E-commerse Website Localisation

Nature Inspired Colour Palette

The SRC organises events and activities to facilitate student feedback and input around issues at Swinburne.

Student Representative Council Faculty of Health, Arts and Design

My role was to advertise the club and events through social media with creative assets.

Media Officer

I helped students with reading, speaking and writing (mostly practice Kanji characters) by going through textbooks my students had. 

During lockdown in Victoria, I prepared slides that aligned to the textbooks (Genki, JLPT N5) with illustrations for a better understanding of a slight nuance that stundets often get confused.

Post lockdown, I got to meet students in person and I was able to have a smooth conversation in Japanese (no internet lagging!) using whiteboard and grammer magnets found online.

Below are some examples of resoueces I hugely got inspired.
Genki for teachers: https://genki3.japantimes.co.jp/teacher/resources/
NIHONGO eな: https://nihongo-e-na.com/jpn/
ちびむすドリル: https://happylilac.net/kcard-category.html

Private Japanese Tutor

Photographer and Sales assistant

- Localised and redesigned Australian website for the Japanese market. This included using Asian models for hero images, adding more detailed information matching the Japanese tone of voice and reformatting the website to reflect Japanese tastes.
- Optimised website UI based on user research and AB testing
- Designed and created static and dynamic content for marketing materials, such as social media ads, popups and physical banner ads. Social media ads consisted of Images, Videos and Carousel Ads. Maintaining a CTR (Click-through-rate) of 2% from the feed.
- Managed communication and collaboration with influencers, increasing website traffic by 51%

Digital Designer

Created banner ads for social media to increase awareness of the service

Internship | Media Designer

- Managed social media accounts including creating image and video contents, scheduling posts and analysing performance
- Engaged with customers, including answering inquiries, directing customer support to relevant channels, responding (and reposting with permission)  tagged contents, replying to customer Google Reviews
- Increased Instagram followers by 85%, Profile Visits by 67%, Reach by 220% within 12 weeks
Scheduled emails relating to new products, blog post updates and sales events  (i.e  Black Friday and Christmas)
- Created and updated hero images in emails from static images to GIFs, grabbing user attention. Averaging an open rate of 43%

Nao Takabayashi

2022