Lead creative marketing projects from research through insights to tactical planning for clients including Nike and Cash App. Develop brand, content, talent, and social strategies; own presentations that articulate brand stories and campaign narratives.

Responsible for a global portfolio of top tier artists including ROSALÍA and Tyler, the Creator, and growing their presence on YouTube. Developed and oversaw YouTube’s artist identification selection strategy, selecting early-stage to superstar artists for partner management and YouTube investments. Global lead and end-to-end management of $2M global artist program Foundry, selecting and making early-stage investments in more than 250 artists including Rema, Tems, Omar Apollo, and Kenny Beats. Developed global YouTube Black Voices Music Grants program, securing headcount, budget and prioritization to shift success potential for more than 100 Black artists, songwriters, and producers. Led talent partnerships for YouTube Originals series RELEASED, collaborating with artists including BTS, Lil Baby, Karol G, Paul McCartney, BLACKPINK, and Megan Thee Stallion, resulting in highest-ever live concurrent audience for a YouTube Original show. Coached and developed new employees to effectively support YouTube programs.

Curated and booked lineup of 60+ culturally relevant artists per year for Warm Up, museum's annual summer music program, booking artists including Cardi B, Lizzo, and Pop Smoke, resulting in $800,000+ in revenue per year. Managed program marketing strategy, developing and aligning MoMA stakeholders on graphic identity, merchandise, and press communications.

Led company-wide editorial strategy for social, web, print, video, and experiential channels, creating an ecosystem for award-winning storytelling that balanced cultural relevancy with credibility and accuracy. Managed a team of 25 full-time employees and recruited an extensive contributor network. Managed brand partnerships, editorial budget, and editorial calendar. Tracked, analyzed, and reported on content performance resulting in 100% increase in web traffic in the first four months. Led redesign of print magazine and relaunched FADER’s YouTube channel, increasing editorial video traffic by 380% and branded content views by 650%. Created cohesive standards across all editorial touchpoints, ensuring a consistent voice and level of quality across formats. Negotiated access for, reported, and edited the publication's most impactful stories with artists including Rihanna and Drake. Led talent strategy and brand identity evolution for FADER FORT, the magazine's annual festival.

Launched BuzzFeed Music vertical, developing strategic franchises and experimenting with formats to increase audience. Reported stories that moved the needle in music culture, including investigative features that earned 1M+ views. Recruited and managed team of three.

Reported and edited daily stories for print and web. Managed social accounts. Developed strategic industry relationships and set editorial tone. Managed staff writers, interns, and contributor network.

Developed and managed Silk Road Connect, arts education initiative launched by Yo-Yo Ma, at four public middle schools.