Explore Your Beauty with Course de Beaute~

Overview

Course de Beaute is a project created by 11 business administration students in the form of online makeup class to apply marketing management skills, including market research, partnerships, customer management, project management, social media development, and etc.

What Did I Learn?

Through this project, I was entrusted with the role of being team leader. It wasn't an easy task initially as I didn't have much experience on it. However, from this project, I learned several key things, including how to:

• Oversaw the project's advancement to match the established objectives.

• Ensured the active involvement of team members in all activities.

• Led and initiated productive discussions.

• Ensured team members have a comprehensive understanding of the project thoroughly.

Aside from being the leader, I also contributed to maintain the quality of project outputs by proofreading and editing magazine content.

Project Journey

Planning

1. Selecting the type of project: This is crucial, as each group must have a distinct type of activity to ensure that the project being pursued does not overlap with other groups. After discussions, the decision was made to conduct an online makeup class.

2. Market research: Conducted market research with 50 respondents to understand our target audience's needs and created a Value Proposition Canvas which include value proposition and customer segment.

   

3. Outline project: To provide a broad overview of the project, a Business Model Canvas was created.

   

4. Approval: Once everything was in place, the next step was to submit a proposal to the lecturer. This part wasn't easy, as our team had to undergo the revisions. After discussions and corrections, our project finally received an approval.

5. Jobdesc allocation: Job descriptions were divided into roles such as leader, secretary, treasurer, event division, content division, public relations division, and creative & design division.

Marketing Management

• Social Media Management

  We've established dedicated social media accounts (Instagram & Twitter) to share beauty-related information, makeup class preparation tips, and interactive content.

• Partnerships

  We have partnered with external parties including makeup instructors, an MC, media partners, and sponsor.

• Customer Relationships Management

  We have created Instagram content such as Q&A sessions and games, as well as a total of 3 WhatsApp groups to facilitate participants in sharing their interests.

Execution

Our online makeup class was conducted through Zoom Meeting and consisted of various segments, including:

• Opening

• Beauty sharing session

• Makeup class

• Games

• Awarding

• Closing

Furthermore, we organized a post-event makeup competition where participants could showcase their skills acquired during the makeup class.

Results

Amidst the new normal conditions during the pandemic, the project achieved several milestones:

• Hosted the event with over 270 participants from 70+ cities across Indonesia.

• Collaborated with Amallya Anissha, a beauty content creator with 19.3k+ followers.

• Established a sponsorship with Purbasari.

• Partnered with 17 media partners to promote the event, resulting in over 600 registrations.

• Received positive feedback from participants, with 70.5% rating the event as excellent, and 86% showing interest in future events.

• Accomplished and delivered 3 project outputs in the form of presentation, magazine, and video.

Documentations

Explore the link below for a deeper dive into the project and the remarkable milestones we've achieved!