Namrata Mehta
Graphic Designer in Manchester, UK
Work Experience
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Led the design and implementation of immersive brand experiences, boosting engagement and elevating brand perception by 30%, as measured by post-activation surveys.
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Collaborated with cross-functional teams to design interactive campaigns, integrating storytelling and visual design for maximum audience impact.
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Created unique experiential touchpoints tailored to clients' brand identities, driving a measurable increase in customer recall and loyalty.
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Applied data-driven insights to optimize activations, resulting in higher user participation and social media amplification, validated by analytics.
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Implemented innovative customer engagement strategies, such as active listening and personalized product recommendations, resulting in a 20% increase in customer satisfaction scores.
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Consistently surpassed monthly sales targets by leveraging persuasive communication skills and product knowledge, achieving an average of 25% above target over a 12-month period.
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Cultivated enduring relationships with clients through exceptional service and follow-up, leading to a 30% increase in repeat business and referrals.
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Led creative team in conceptualizing and crafting innovative website designs tailored to each brand’s (clients’) unique identity and target audience, leading to a 25% increase in brand perception & increase recall, as benchmarked via user surveys & market research.
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Collaborated with the marketing team to integrate impactful website visual storytelling, driving an increase in online brand engagement and social media shares, validated by social media analytics and user-generated content.
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Influenced online presence, boosting traffic, engagement, and brand perception via innovative front-end design and cross- functional collaboration.
Education
Design Thinking, Design Research, Brand Identity, Art Direction, Design Strategy, Publication Design
Projects
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Led the creative direction for an innovative game design
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Designed novel game mechanics allowing player choices to shape moral destinies
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Crafted striking visuals and branding blending entertainment with unique storytelling
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Pioneered innovative strategies to redefine the brand narrative, celebrating the rich tradition of tea and culture while forging a deep bond with the audience
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Revolutionizing its visual identity within the saturated tea and coffee market
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Demonstrated a keen ability to convey intricate narratives and emotions visually
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This Project aimed to challenge visual perceptions through unconventional design approaches
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Incorporated interactive elements and curated diverse narratives to inspire critical thinking on societal norms
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Led art direction, photography and design for a visually captivating fashion magazine "Dopamind" exploring themes of resilience and creativity
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Crafted immersive storytelling through engaging visuals, layouts, and typography to narrate a transformative journey
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Demonstrated ability to convey complex emotions and narratives through an immersive experience.
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Showcased expertise in branding, layout design, and print production for a holistic reader experience