natalia herrera

natalia herrera

multiplatform designer in canary islands

About

user interface | graphic design | digital illustrator

Side Projects

Ongoing
Mindscape

Redesign for Mindscape - a game application with +20,000 downloads only on Samsung TV. Developed by Nenad Vuchkovikj & Hrjistian Kostadinoski, the project included:
▫ Update of Interface navigation
▫ Responsive mockup preparation & asset handoff
▫ Animation design
▫ Rebranding
▫ English & Spanish copywritting

Work Experience

2022 — Now
las palmas de gran canaria

Part of the custom Software Product Design team in Las Palmas de Gran Canaria. My tasks as a User Interface Designer for both mobile and web products were:
▫ Maintenance of Design systems
▫ Illustration for User interface
▫ UX testing and research, user persona profiling
▫ UI prototyping for both mobile & web interfaces
▫ User story planning, mockups & wireframing
▫ Asset handoff for developers & quality assurance alignments

I also participated on projects as graphic designer, such as:
▫ Branding for Augmented reality games
▫ Social Media content creation and strategic planning
▫ Photography and Video editing
▫ Branding Manual & podcast asset handoff
▫ Sound editing for podcast episodes
▫ 3D Art modelling & ideation

2022 — 2022
las palmas de gran canaria

I participated in different activities of the HR Talent and Culture department related to media content of the Recognition of workers' timespan on the company, where my tasks included:
▫ Content creation and logistics of corporate even
▫ Presentations for the department's exhibitions,
▫ Internal emails templates & copywriting.

In addition, I acquired responsibilities outside of my profile offering assistance in Database management.

2019 — 2019
las palmas de gran canaria

Intern in graphic design. I participated on Somos Gente Donuts & GM Jobs projects, involving the following taks:

▫ Social media content creation & assets handoff
▫ Editorial book design & copywritting
▫ Interface design for responsive homepages & landing pages

Volunteering

2023 — 2023
las palmas de gran canaria

Participated on Ivette Daliana's book publishing Revelaciones desde la llanura de mis privilegios providing the digital illustration and cover for the book, where I was involved on:
▫ Digitalization of initial sketches by Karla Colli
▫ Color theorization & portrait skin treatment
▫ Digital handoff of assets
▫ Book cover design

During the book release conference, we shared our creative process and answered public's questions.

Education

graduate on graphic design at EASD Gran Canaria
las palmas de gran canaria

Certifications

2024

Attended a 24h duration workshop for initiation in AutoCAD.

2019

Complementary studies of mobile & web design interfaces learning basics for user interface with up to date software and product development specialized teachers.

Contact