Rethinking Content Strategy
Work Experience
I manage a team of 9 content writers create content for 23 websites in our portfolio that together form an organic content marketing channel generating upwards of $220-million in net sales in 2023.
Biggest Wins: Improved overall content output of web pages created and updated per month from 12/month to 240/month (+95%) which contributed to +91%YoY Qualified Lead Volume growth through the Organic Marketing Channel, +33% sold leads YoY, and +3.87% sales YoY
I managed search optimizations across 23 websites in the company portfolio with an emphasis on research-heavy localized content.
Biggest Win: Scaled content creation for a +$1bn national company with top-down automated workflows, standardization, and templating. Promoted to SEO Content Lead.
I led content strategy and SEO for a fast-growing e-commerce platform and maintained a calendar spanning both blog and Youtube content.
Biggest Win: +600% blog traffic YoY and +35% sales YoY
Conducted one-on-one tutoring sessions undergraduate, graduate, and research postgraduate students.
Biggest Win: +1,500 hours of turning terrible writing into great writing.
Education
Projects
Goodie Radio is a passion project that I hope to build out into a full-scale music-centered content hub. For now, it showcases the albums that that I listen to every day, has a couple of simple surveys, and lists numerous resources and methods that you can use to to find new music.
At Groundworks, we launched a Youtube channel focused on answering our customers top queries. In conjunction with our Creative Department, I contributed to the project with keyword research, scripting, and editing the scripts drafted by our team of content writers. We created these videos to be able to be broken up into 1 long-form video with 2-3 other short-form videos to meet organic search queries on Youtube and Google, and to show up in For You results in Youtube and Tik Tok.
Videos in the project include:
We launched an organic search Youtube campaign for Dayspring Pens' in 2022. My contribution to the project included keyword research, scripting, and hosting a few of the videos myself.
Other videos from this project include:
Awards
MPhil Examiner’s Award for excellent dissertation in the field of Philosophy of Religion
A full scholarship for academic achievement in Theological Studies.
A full scholarship for academic achievement in Theological Studies.
Certifications
UC.6A 83707.2479.4814-8653.413e 4431655
Speaking
I chaired this panel at the University of Cambridge in which up-and-coming academics in the field of philosophical theology presented papers on the possibility of Trinitarian ontology in the post-modern world on the theme of absoluteness and nothingness.