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About
Product designer with over 11 years of experience, my goal is to utilize my expertise in harmonizing business objectives with customers' needs. I aim to foster a seamless relationship between the two, resulting in enhanced brand recognition and customer loyalty towards the services offered.
Work Experience
s a product designer, I am looking after the supply and operational side of the company our job as a supply team started when a user placed an order and worked closely with the operation team to enhance utilization and the speed of making orders done
● participating in our order assignment tool assign ment to in enhancing the CPO
● building seamless solutions to boost the agent's efficacy inside the store to cover all operational tasks from picking, packing, replacements, and more.
● build a fleet management solution that helps us to utilize the fleet with low COP and guarantee that orders will deliver on time.
leading the change in design and product perspective
• Uplifting the branding and design brand language of the business to be compatible with market quality
• Led design research, user interviews, and the competitive analysis
• Redesign the Customer support system and the web portal for the suppliers and vendors.
• Redesign the Mobile spp Android and iOS to compete in the market by providing a world-class experience for the customers
leading the change of the company by redesigning All customer-facing channels
• Led design research, user interviews, and the competitive analysis
• Redesign the website and the web portal for the suppliers
• Redesign the Mobile spp Android and iOS to compete in the market by providing a world-class experience for the customers
Darzeh is a mobile application designed to make the laundry process easier and more convenient for users, eliminating the traditional need for laundromats. With competitive pricing, users can enjoy a hassle-free laundry experience through the Darzeh app.
• Led design, building, and launch of Darrzeh on-demand laundry mobile application by collaborating with a cross-functional team of design and development functions.
• Drive the launch of the app across the UAE market with a projected turnover of $1M per year by identifying the market gap, and market size and profiling the targeted audience.
• build supply and customer solutions that boost customer satisfaction.
As one of the early team members in the digital team, I did participate in many activities in the last three years,
● Worked closely with business stakeholders and engineers to align the technology and business needs to provide cohesive users experience.
● Build prototypes/wireframes and facilitate User testing online and offline (face-to-face).
● Build design systems and patterns across the platforms in the Omnichannel ( between store systems and B2C platform).
● Analysing data and understanding the user's behaviours.
I started my journey with Souq.com
● Worked closely with Product managers and Data analytics team to elevate and enhance the experience at souq platform, we were flowing data-driven methodology.
● Participated in major tasks at souq like building fashion, supermarket, amazon global store destinations and White Friday event landing page.
After Souq acquisition from Amazon
● I was part of the sunrise team, and I participated in building the R to L Arabic experience especially the mobile app for Amazon.ae
As one of the R&D team members, our mission was to develop services and apps to help Samsung users to enjoy and have a convenient experience for Mobiles, wearables and TVs.
● Worked closely with business stakeholders and engineers to build Samsung internal and external systems and apps.
As the only designer, I worked closely with the CEO, and I was responsible for
● Building the brand identity logo, posters and social media representation.
● Building the business logic and designing the Mobile App & website experience.
● Build the UI and visual language for the first version for Namshi mobile app
As junior, I started my journey with know-how build a design for digital screen and what the aspects and specs for those devices and screens.