Created new HMI design language for major automotive JP OEM. Stakeholder alignment, creative direction, resourcing and team planning, UX and interaction patterns.

Next-generation software-defined vehicle HMI that improves safety and increases comfort for the commercial in-car experience. Enabling new service monetization strategies through in-car HMI and mobile apps.

Comprehensive review of Digital Services for leading automotive OEM. Audit of the home screen, payment processes, and checkout procedures for both mobile apps and web platforms. The review incorporates a UX audit aimed at pinpointing strengths and weaknesses. The resulting report outlined suggested improvements, incorporated industry benchmark research and app redesign.

Establishing a robust SAIC MG 2.0 HMI program with new interactions, visual design and a comprehensive design system based on Android Automotive.

Design sprint for ADAS use cases and user interactions for major JP OEM. Planning and leading a 4-day in-person workshop with 20+ people, ideation for new use cases, and resolving exemplary road events. Storytelling and wireframes with prioritization were presented to senior executives.

Design service concepts for AV delivery for major car OEMs.
Field research, hypothesis creation and validation, wireframes and visual design

0 to 1. Created a mental well-being platform

 that delivers daily inspiration on hundreds of different topics through the mobile app and always on display.

Tool that creates the Digital Twin of the world around us and enables customers to uncover direct structural risks to their buildings and risks posed to the external networks they depend on.

Redesign solution that transforms influencer, ambassador, and affiliate programs into communities. Build tools to help brands efficiently segment and measure influencers' performance and track audience engagements. As well as provide influencers with relevant brands and dashboards to give real-time visibility into rewards and payments.

• Design a user interface for a data management platform that makes consuming and selectively controlling operations data easy.

• Digital transformation initiative to improve business metrics and customer experience for analog.com

• Checkout and payments

Designing swimming app for mobile and watchOS devices that assists in crafting in-depth training sessions, connecting with instructors, tracking progress and exploring pre-designed workouts.

R\SKA is a design agency. That craft award-winning and innovative solutions for startups and well-known companies.

Lead product designer at Shell Digital Ventures US. As a hands-on designer in leadership positions, I guide my team while deeply involved in the design process. This approach allows me to provide valuable insights and expertise while inspiring and motivating my team. Responsible for product design, focusing on user needs through connecting physical and digital solutions for various products: IoT devices, charging stations and infrastructure projects, B2B marketplaces, mobile applications and POS terminals.