Specializing in motion design for UI. I worked on a variety of products for including AR games, mobile apps, websites, and digital campaigns.

I've been involved in pitching projects, product launches, revisions, dev hand-offs and and creating case study videos.

Clients include Google, Meta, Twitter, Adobe, adidas, Ledger, Fenty.

Responsibilities: internal marketing e.g. decks and case studies, design systems (web, iOS, Android), QA, high-fidelity prototyping, motion design, branding, illustration.

Clients: Mantle, Sensical, Penrose Partners, Up at Five, erthos™, Irys.

Led the redesign of the company website from design to front-end (www.movley.com).

Worked closely with the founder to design the Book Inspection flows for the tech platform.

Responsible for the design of the Frosh Week 2020 campaign with a target audience of over 50,000 York undergraduate students and created promotional print and digital assets ranging from identities and event/campaign marketing for The Wellness Centre and 300+ registered clubs.

For the facial recognition rollout of Amsterdam Schiphol Airport’s Enrollment and Boarding, I synthesized insights from the usability testing, developed design principles guideline deck for the project onboarding, improved UI animation guidelines for hand-offs.

Result: Secured 1M+ EUR in contract.

Led the motion graphics launch campaign of Second Student Centre and Break Room and redesigned Live Music Night and the Underground Restaurant menus.

Developed design systems and for web and mobile (iOS and Android) and worked with the creative director and project manager to create UI for wide-ranging projects.

adidas Ozworld with Jam3. Role: UI Motion

adidas Ozworld with Jam3. Role: UI Motion

Wild Cities with Jam3. Role: UI motion.

To new beginnings. To advancing forward. To... Yasmin's puns.

For real though.

As Executive Director of Brand Strategy for my year's graduation showcase, I was the one who organized meetings and facilitated brand workshops for a team of 10 designers.

The team was divided into two so we could present two directions. When the team presented the "2020" wordmark, I thought: what if we make a play of the word? 'Two' new beginnings -- like a toast for a new year's eve.

The team in the call cringed at the idea then... but well, look at it now. Pun and motion by yours truly 🤪

Grade: 1.0

Academic exchange year during the year of 2018/19 in Weimar, Germany. I studied computational art experiments using p5.js, game development with Unity, and Blender 3D.