About
Award-winning designer empowering the food industry with data-driven solutions. 14+ years crafting user-centric products that optimize operations and profitability. Passionate about transforming complex systems into intuitive and engaging experiences that generate revenue.
Previously Principal Designer at Splunk - patented reimagined search design. Designed the booking flow at Airbnb and other flagship products at BigCommerce, Affirm, and diverse clients of R/GA like Samsung, Bosch, Abercrombie & Fitch, Capital One, Miller Coors, Coca Cola, and many more.
Superpowers in making sense of data, envisioning future systems, and creating delightful microinteractions. Masters in Human-Computer Interaction Design, Bachelors in ICT. Recognized for understanding users, uncovering insights, setting vision, leading teams, and designing responsibly!
Interested in creating data centric systems at the frontier of ML/AI capabilities.
Work Experience
Designing data-first products for the food industry to optimize operations, reputation and profitability. Pioneered analytics platform enabling users to connect data sources, transform pipelines, and build real-time metric dashboards. Established design system and workflows centralizing organizational knowledge. Resident expert and mentor in data design and business processes. Handled Design Ops, building an open culture where designers benefit from collaborating.
Established the brand vision and product experience. Translated founder's idea into a compelling product design that led to doubling of Series A valuation.
Patented search design! I pioneered the new design system, unifying the experience and presentation across Enterprise products. I transformed search into an intuitive yet powerful investigation tool, balancing complex analytics capabilities with delightful simplicity for users. My patented search design reimagination established a new vision and standards, enhancing explorations, visualizations, and storytelling for customers.
I crafted intuitive Airbnb booking flows, translating complex host requirements into delightful moments of hospitality for guests worldwide. Known as the in-house expert, I aligned teams to steer design and outcome alignment. I did lots of data driven feature experimentation and business focused design delivery. I pioneered payments systems handling $3B/yr in global booking revenue. I also catalyzed Airbnb Business Travel from concept to strategic pillar.
Led design for ultra fast checkout experience for online store integration. Experimented with lots of novel BNPL concepts with business leadership.
Designed for global brands like Samsung, Coca-Cola, Volvo, Bosch, Capital One, Abercrombie & Fitch, Hollister, Miller Coors, Novartis, Coles, and many more. Deliverables ranged from social campaigns to integrated service designs across web, mobile, and digital packaging!
Taught undergraduate students at School of Informatics & Computing. I took classes on boolean algebra, Python, MySQL, HTML and CSS.
Designed a prototype to re-imagine Google Ads campaign reporting dashboard.
Launch local search and review product, TV guidebook product and more.
Designed and researched for multiple clients including Motorola, WellCare, Assurant, GlaxoSmithKline, Chevron, RakBank, ICICI Bank, BharatMatrimony, ICICI Direct, IndiaInfoline, CarWale, and others.
Built a large scale business intelligence framework to process 125 million mobile call records per day of live network data.