About
I’m a California native, one-time New Yorker, now living in the Bay Area. I grew up in my dad’s machine shop, studied film, and have been trying to make people’s lives better through software and the internet throughout my professional life.
I was previously the head of design at Lime, Sonder, and had an exciting run at Uber. While at Uber I helped launch UberX by leading design for driver growth and then brought it to the world through my role on international growth. Finally, I led design on the initial landing party for Uber Freight.
Work Experience
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Led a lean and efficient team of 7 across product, brand, and marketing design. Reported to Lime's CTO and President.
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Spearheaded a redesign of the Lime rider and operator products to more effectively incorporate the refreshed brand in 2020.
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Worked closely with Lime's internal hardware team to perfect the end-to-end experience across software and hardware. Used a multisensory approach to amplify key moments in the user experience.
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Adapted Lime's software and hardware approach across 150+ markets with varying requirements in many locations (e.g. cable locks, parking restrictions, vehicle mix, etc).
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Built a team of 15 across product design, research, brand, content, and marketing. Reported to Sonder's CTO.
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Oversaw the design of all digital touchpoints including sonder.com, the Sonder guest app, and the Sonder operations app.
Uber Freight
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Design manager and founding member
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Designed the v1 trucker app
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Supported all the things needed to get Uber Freight to launch including research, marketing, growth strategies, photo shoots, etc
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Brought several designers and cross functional folks to this zero-to-one effort for Uber
International Growth
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Design manager and founding member of this product team focused on innovating for users and driving business impact in China, India, and Southeast Asia.
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Built an insanely talented and mission driven design team focused on billions of users outside of the US
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The team grew up to 18 designers across 4 countries
Growth
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Lead designer and founding member of Uber's Supply Growth and Driver Engagement teams
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Designed a durable driver funnel design system, redesigned the highest traffic Uber website in partners.uber.com, and created early email templates to support drip campaigns encouraging drivers to hit activation and trip milestone goals.
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Helped scale the growth of Uber's new service, uberX