About
Highly motivated Product designer with 5+ years of experience crafting delightful digital products, across web & mobile platforms for top industries. Have Worked with industry giants like Daraz, Careem, Column, Trevo and other notable startups, SMEs and MNCs.
Awards
Led the creative efforts for the entire 3 day annual awards and sports event that involves all campuses of the Uni. across the country.
Work Experience
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Contributed to buyer growth, digital payments, and reverse team for projects mainly focusing on loyalty, CRM, Paid Marketing and Livestream domains considering relevant business, technical, and design standards.
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Led the research and UX/UI design process of 30+ new features in Buyer Growth, Digital payments and Reverse domain for South Asia's biggest E-Commerce player.
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Designed and presented new design iterations stack holders to align and meet business and user needs, resulting in a 5% increase in engagement and time spent in the app and order growth of 150% in the affiliate domain alone.
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Collaborated with cross-functional teams, including engineering, design, and research, to execute product initiatives and ensure a seamless user experience for both buyers and sellers.
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Streamlined and contributed to Daraz's design system, driving seamless user journeys for millions of users across South Asia incl. Pakistan, Bangladesh, Singapore, Sri Lanka, Myanmar (MM), and Nepal.
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Conducted extensive competitor analysis and research sessions to explore market trends, leading to the successful launch of respective projects, bringing in an order growth by 122% and through live streams by 600%.
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Played a pivotal role in elevating the existing product design process and consistency by designing and maintaining the cross-border design systems, style guides, interactions and User interface component designs, leading to more efficient collaboration, ensuring uniformity across multiple products and platforms and enhanced user experiences.
JD & Accomplishments:
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Leading the User experience Design and UX research initiatives for major client and internal projects (workforce communication tools, E-Commerce apps, Stores, on-demand mobile and Web Applications, ensuring intuitive navigation and exceeding client expectations.
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Worked in collab with internal teams to serve clients of multi-national companies and startups of major industries.
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Conducted UX research and analysis to develop user stories and user personas, which includes identifying design solutions to build a unified customer experience according the project requirements and industry best practices.
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Crafting information architecture, interaction designs, user sitemaps, and user flows for efficient journeys.
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Mastering rapid prototyping to inform design decisions and drive stakeholder alignment.
About: Contegris is an information and communication (ICT) SaaS-based contact center management, help desk, CSAT, NPS & CRM solutions provider.
JD & Accomplishments:
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Collaborated seamlessly with cross-functional teams of developers and designers to create a cutting-edge product catering to 100+ multinational brands, leaving a positive impact on millions of users every day.
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Revamped the visual design language of the company and brand, contributed to the communication design tasks including visual design, branding, video editing, social media management and all kinds of content creation needs for different internal products using industry-standard design and video editing tools incl. Adobe Suite.
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Implemented a comprehensive brand identity overhaul, elevating the company's image and strengthening its online presence, resulting in increased brand recognition and customer engagement.