Work Experience
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Developed the UX strategy and created a new product from scratch, which now receives over 5 million monthly visits and has been scaled to 26 countries
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Led an award-winning design initiative for the world's largest Work Wellbeing study
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Led design efforts to assist job seekers in finding relevant certification and training, resulting in over 5 million monthly visits
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Improved user experience and decreased bounce rate on user-generated content surfaces, resulting in a 5% growth of content collection on companies and jobs
• Led an initiative to design a chatbot, resulting in a 10% decrease in the number of calls to the help center and a 5% improvement in NPS
• Built an enterprise platform from scratch that enables my teams to safely run 100+ product experiments concurrently
• Improved the Grab Help Center user experience and business impact by reducing the number of customer service tickets by 6%
• Designed initiatives for both renters and buyers that increased the number of leads by 55%
• Redesigned the landing page experiences, resulting in a 20% decrease in bounce rate
• Led an initiative to design Singapore's first map-based home search feature, resulting in a more user-friendly and delightful experience for users
• Created design system guidelines for both native applications and responsive web
• Uncovered user needs and usability improvements by conducting qualitative and quantitative studies
• Designed user experiences for a variety of products and industries, including Aviva, Bayer HealthCare, and the Warsaw Stock Exchange
• Designed and managed the information architecture for native applications and responsive websites
• Transformed user research findings into tangible artifacts such as personas, user stories, user flows, and wireframes
• Created and maintained product documentation and records that reflected the needs of both users and the business requirements.
• As the sole designer, I was responsible for developing Android, iOS, and responsive web experiences. My efforts led to a significant increase in acquiring new users and improved retention
• Improved the consistency and efficiency of the team by leading the design system initiative
• Led various initiatives to promote our products, including digital marketing and print design collateral.
• Designed visual brand identities and layouts that met clients’ requirements
• Built and implemented custom email templates using best HTML/CSS practices
• Designed and developed websites using HTML/CSS and jQuery plugins that were personalized to clients’ needs
• Created intuitive website and email templates in HTML/CSS based on the requirements provided by the lead designers
• Wrote articles and shared my knowledge based on my experience with the agency's blog readers
• Participated in Product Design training courses organized by Web Courses Agency, which helped me improve my skills in the field