The Postage is a startup offering a platform for end-of-life planning, allowing users to securely store vital documents and schedule messages for loved ones. As the design lead, I transformed the existing web app into a user-friendly mobile app for both iOS and Android platforms. Utilizing user research from the web app's beta stage, I crafted wireframes, mockups, and oversaw the development process using Xamarin. Following multiple rounds of review and testing, the app was successfully launched in early 2021.

• Design new features for flagship financial planning tool.
  Bring several new products from concept to development (ClientGo, Snapshot, Home App).

• Identify project scope with the executive team, create mockups, collaborate with developers to implement, & conduct comprehensive user tests prior to launch.

• Cooperate with international, enterprise clients to design & implement custom versions of our product.

• Design iOS & Android app to extend the usability of our existing beta web app.

• Design, develop, and test pay-per-click landing pages.

• Conduct usability research & manage marketing website.

• Construct bespoke WordPress themes from concept to working code, with a focus on usability for both the website visitor and the client managing the content

• Conduct website, SEO, and brand audits to identify and troubleshoot UX challenges and SEO issues (i.e. responsiveness & accessibility)

• Translate design ideas into narratives using storyboards, process flows, sitemaps, wireframes, and mockups

• Prepare and present mockups and research to internal teams, clients, and key stakeholders. Clearly articulate scope, process, and recommendations

• Make layout adjustments and content edits based on user feedback & A/B testing

• Research and visual design for new brands, including collateral such as packaging, ads, signs, and websites [CultivateMass.com].

• Photographed, edited, scheduled, and evaluated product content across social media platforms according to established metrics.

• Designed logos, print materials, and newsletters for Downtown Houston and Houston Airports

• Collaborated on website designs for Levy Park and Houston Theater District

• Conducted primary research for new website designs and Interactive Display Wall Timeline

• Promoted the feature-length documentary film, The Trouble with Ray.

• Strategized successful Kickstarter campaign raising $51,000.

• Designed movie website, created advertisements, and managed social media.

• Manage social media accounts.

• Assist Directors in maintaining the quality, variety, tone, and consistency of all chapter communication.

• Assist Directors in developing and implementing effective strategies for connecting with our member and non-member community.

• Help assign purpose of each communication channel and help us get the most efficiency out of each platform in terms of timing, engagement, boosting, etc.

• Support chapter goals (Building Community, Strengthening Skills, Advocating for Design) by helping teams meet their event promotion timelines and provide tools for them to communicate with you effectively.

• Review/proof all print and digital materials produced by Chapter prior to distribution.

• FESP Fall Semester Graphic Design program with professor Yvan Martinez.

• Courses include: Concepts of Editing, Bookbinding, Design Research, Information Environments, & Typography.

DFA Days of Summer