As a product designer at Sylndr, I was responsible for designing and developing digital products, as well as leading UX research efforts to gather insights and inform design decisions. I initiated the Sylndr design system to ensure consistent design across the retail website, dealership app, and other internal activities. Some of my key accomplishments include:

• Increased acquisition by 17% after first redesign, and by 20% after second redesign
• Contributed to the development and evolution of the Sylndr design system
• Drove a high conversion rate through the use of user-centered design principles
• Led the creation of the retail website, dealership app, and other internal activities