As the design lead for Punch, a full-service creative agency, I:

» Created and upheld design and user experience standards for the company and led design projects for various clients
» Delivered high-quality design deliverables that optimized user experiences and aligned with client's needs and brand identities
» Collaborated closely with my team to ensure a culture of creativity and innovation
» Crafted design-driven business solutions for over 50 SaaS-based products, applications, and mobile apps that increased user engagement by 57% and revenue by 80%(especially for Promescent)
» Specialized in designing intuitive and aesthetically appealing interfaces that balanced usability and visual appeal
» Focused on user interaction and design thinking as the core principles of my design approach
» Managed day-to-day task delegation

I helped clients solve complex business challenges with innovative design solutions for SaaS-based products, applications, and mobile apps.

My responsibilities were:

» Conducting user research to understand the needs, preferences, behaviors, and motivations of the target users
» Creating product vision and digital strategy to meet the market demand and business goals
» Designing user journeys, user flows, wireframes, prototypes, and design systems to create intuitive and visually appealing interfaces
» Applying usability, accessibility, and performance principles to optimize user experiences
» Collaborating closely with developers to ensure high-quality deliverables that align with client's needs and brand identities
» Leading a team of designers and providing feedback and guidance
» Working on both B2B and B2C projects, ranging from software to e-commerce

As a Product Designer at Servup, I was responsible for enhancing the user experience and interface of the platform that connects customers and service providers in the telco industry.

I worked closely with the product team and the stakeholders to understand the needs and pain points of both sides and create solutions that benefit them. Some of my key achievements include:

» Creating site maps, user journeys, wireframes, and detailed design for the platform that improved the usability and navigation of the site.
» Conducting user research, UX research, design research, and storytelling to gain insights into the telco market and the customer behavior.
» Designing visually appealing and intuitive interfaces for mobile applications and web pages that increased user engagement and retention.
» Developing design systems, information architecture, and product vision for the platform that ensured consistency and scalability of the design.
» Implementing digital strategy, network marketing, B2B software, and B2C e-commerce principles for the platform that simplified ordering process and provided comprehensive analytics to optimize social ROI.

As a UX/UI designer at Cactimedia, a leading digital agency in Dubai, I was responsible for creating user-centric and engaging ecommerce products, web and mobile applications, and Arabic-based products for various clients. Some of my tasks and achievements include:

» Conducting user research, creating product vision, and defining user journeys for B2B and B2C software solutions.
» Designing wireframes, prototypes, and detailed design specifications using tools such as Sketch, Adobe XD, and Figma.
» Developing and maintaining design systems, style guides, and UI components for consistency and usability across different platforms and devices.
» Collaborating with developers, project managers, and stakeholders to ensure the delivery of high-quality products that meet the client’s requirements and expectations.
» Testing and validating the usability and accessibility of the products using methods such as heuristic evaluation, user testing, and A/B testing.
» Applying best practices and standards for UX/UI design, web design, and information architecture in the context of the Middle East market and culture

At TBOS, a UK-based agency that provides offshore, BPO, contact center, consultancy services, and web management & design services, I was involved in designing and developing web and mobile applications, e-commerce platforms, and graphic design projects for various clients. Some of my tasks and achievements include:

» Creating responsive and user-friendly web and mobile interfaces using HTML, CSS, JavaScript, and Bootstrap.
» Developing and implementing digital strategies for e-commerce platforms, such as Shopify, Magento, and WooCommerce, to increase conversions and sales.
» Designing and producing graphic design materials, such as logos, flyers, banners, illustrations, and ads, using tools such as Adobe Photoshop, Illustrator, and InDesign.
» Working with design systems, style guides, and UI components to ensure consistency and quality across different projects and platforms.
» Collaborating with clients, project managers, developers, and other designers to deliver solutions that meet the client’s needs and expectations.
» Keeping up to date with the latest trends and best practices in web design, graphic design, and e-commerce.

ARIX Technologies is an integrated robotics & data analytics company that delivers inspection services through innovative robotics platforms. ARIX develops, deploys, and operates robots for pipe corrosion detection & management for the petrochemicals industry and has a wide potential range of use cases across markets. Our intent is to lower costs, enhance data, and improve safety for our customers.

ARIX is dedicated to deploying our current fleet of robots to add immediate value while continuing to innovate to meet customer needs.

Promescent is the US’s largest men’s sexual health lifestyle brand – but it didn’t start out this way. They were struggling to create a space for themselves in an industry that really doesn’t lend itself any favors in advertising.

So how did they start doing almost $10,000 in sales everyday?

My design team and I got to work first identifying huge gaps in the Promescent e-commerce experience. Even people who wanted to buy were being blocked by unnecessary friction in the the uninspired website design.

Some of the gaps we found were:

The website lacked a clear value proposition and a compelling story that would resonate with the target audience and differentiate Promescent from other brands.
The website had a poor navigation and information architecture that made it hard for users to find what they were looking for and understand the benefits of the products.
The website had a low visual appeal and a generic look that did not reflect the brand identity and personality of Promescent.
The website had a complex and lengthy checkout process that required users to fill out multiple forms and fields, which increased the chances of cart abandonment and reduced conversions.
To address these gaps, we redesigned the website with the following goals:

To communicate the value proposition and the story of Promescent in a clear and engaging way that would build trust and credibility with the users.
To improve the navigation and information architecture of the website to make it easy for users to browse, search, and compare products and to highlight the features and testimonials of Promescent.
To enhance the visual appeal and the brand identity of the website by using a modern and sleek design, vibrant colors, high-quality images, and consistent typography that would convey the professionalism and confidence of Promescent.
To simplify and streamline the checkout process by reducing the number of steps and fields, offering multiple payment options, and providing clear feedback and confirmation to users.
The results of our redesign were impressive:

The website saw an increase in traffic, engagement, and retention rates, as users spent more time on the site, visited more pages, and returned more often.
The website saw an increase in sales, conversions, and revenue, as users were more likely to buy products, complete their purchases, and spend more money on the site.
The website saw an increase in customer satisfaction, loyalty, and referrals, as users were more happy with their experience, more likely to recommend Promescent to others, and more likely to repeat their purchases.
By redesigning the website with a user-centric and business-oriented approach, we helped Promescent achieve their mission of becoming the leading men’s sexual health lifestyle brand in the US.

Frictionless commerce and 1-Touch Purchasing from anywhere

This was a product that I started on the ground floor with.

The mission was simple: Reduce friction in the commerce process. My thought process involved atomizing the entire commerce process from consumer product discovery to purchase - and removing as many moving parts in it as possible i.e the '1-Touch' purchase

This involved rapid design prototyping and user research into the product. I was responsible for seeing this vision through in design and eventually a product.

My work in this included:

» Designing the user interface and user experience for the platform that enabled users to find and purchase products with one touch, without leaving the app or website they are browsing.
» Conducting user research, product vision, and digital strategy for the platform that identified the opportunities and challenges of the online commerce market and created solutions that addressed them.
» Developing design systems, information architecture, and detailed design for the platform that ensured consistency and scalability of the design.

Lights. Camera. Reaction!

We make animated videos for businesses to tell your product or service story 📖, educate more customers 🙍 and drive more revenue 💲.

Turntide Technologies(formerly SMC) is a company that develops intelligent and sustainable motor systems for various industries, such as electric vehicles, building operations, and agriculture. They wanted to create a user-friendly and attractive website that would showcase their products and services, as well as their mission of reducing energy consumption and carbon emissions.

We were hired as the design team to help them achieve their goals. We started by conducting user research, product vision, and digital strategy for the website, to understand the needs and pain points of their target audience and the opportunities and challenges of the market. We also analyzed their competitors and their existing website to identify the gaps and areas for improvement.

We then created wireframes, detailed design, design systems, and user journeys for the website, to improve the usability and navigation of the site. We used a modern and sleek design, vibrant colors, high-quality images, and consistent typography to enhance the visual appeal and the brand identity of the website. We also communicated the value proposition and the story of Turntide Technologies in a clear and engaging way that would build trust and credibility with the users.

We also simplified and streamlined the checkout process by reducing the number of steps and fields, offering multiple payment options, and providing clear feedback and confirmation to users. We made sure that the website was responsive, accessible, and secure for all devices and browsers.

We tested our design with real users and collected feedback to validate our assumptions and improve our design. We also collaborated with the developers, product managers, and clients to ensure that our design was implemented correctly and met their expectations.

The results of our design were impressive. The website saw an increase in traffic, engagement, retention, sales, conversions, revenue, customer satisfaction, loyalty, and referrals. The website also won several awards and recognitions for its innovative and elegant design.