Brought on as a secondary design resource to work closely with the Lead Designer to finish the following projects:

• add in-store inventory module to the PDP (product detail page) while adhering to the updated brand design (color and fonts)

• design 2 new landing pages for major brand collaborations with Dolce & Gabbana and The North Face.

• update and migrate all Design System components and styles from the old branding to the new branding for the Skims mobile application.

Lead designer on 2 major business initiatives: EMR (Electronic Medical Record) Application & Website Rebranding/Design. Built Design Systems and a Design Strategy/Process for our new team from the ground up.

• EMR strategy: built a React Native application for our telemed providers to help with decreased cost per new client approval by 30% while scaling across 15 clinic openings in 2023.

• Website strategy: improved booking funnel and redesigned Landing Page helped drive media efficiency and booking leads by 12%. Modernized website with new branding by integrating builder.io a headless CMS to improve self-service tooling and autonomous site management for stakeholders ultimately saving the company $300k op-ex while designing reusable components to help with operational efficiency.

Led designs on major initiatives for the brand including: acquisition for new members through quiz and “add to cart” KPIs, membership retention strategy, and new launch of product Sport. Company valued at a billion dollars with product team contributing 500+ million revenue.

• Mentored junior designers on the team to focus on growth initiative projects to increase L2V (lead to vip conversion) for brand membership.

• Developed processes for UX intake and research with other senior members of the team, as well as market insights team to conduct user studies.

*Part of Techstyle Fashion Group

As co-collaborator with design agency, Revivethecool, consulted and designed on UX/UI updates to the client’s educational platform, 7Mindsets.

• Goals were to allow students and teachers to gain better access to learning and teaching materials with inclusivity in mind.

• Work closely with the lead developers to understand requirements and limitations of scope of project for updating key features.

Brought on as a the primary and sole designer to advise and consult on overall site updates to modernize GFL Capital’s website.

• Main goals were focused on generation of new leads and building trust among future and current clientele.

• Develop wireframes, userflows, user studies, and high-fidelity mocks while working closely with the CEO to bring the vision to life with one project manager and developer.

• Focused on core KPIs of acquisition and retention— research, mock-up high-fidelity screens, prototype, user test, and iterate on project designs for two e-commerce brands: JustFab.com and Shoedazzle.com. Initiatives included: style quizzes, checkout, PDP interaction and “Add to Cart” gain metrics.

• Worked with product managers to help manage relationships with stakeholders by consulting and showcasing designs.