Jonathan Minori

Jonathan Minori

Fractional Design Leader in Portland, OR, He/him


Design leader and startup founder with 18 years of experience in digital advertising and product development. I love working where brand and product meet, especially in new tech areas.

Work Experience

2020 — Now
Product Design and Strategy at Self
Portland, OR et al.

I work independently with B2B and B2C startups, as well as Fortune 100 companies across fintech, crypto, creative tools, and climate tech. I specialize in product design, strategy, and creative leadership, playing a key role in cross-functional teams

2018 — 2020
Portland, OR

I co-founded Caravel and built a B2B conversational intelligence platform that surfaces actionable learnings from customer conversations using natural language processing and machine learning. Part of the Techstars Seattle ‘20 cohort. Acquired by Commsor in June ‘22.

2014 — 2018
Portland, OR

I led the design practice in an experimental creative group within the agency called Lodge. Our goal was to help brands explore novel ways to connect and communicate with their customers through experiential storytelling and digital products. I guided our design practice, mentored teammates, and partnered with our clients at Nike, Samsung, Coca-Cola, Intuit, KFC, and Anki Robotics.

2011 — 2014
Co-founder, Design at Flavor
Salt Lake City, UT & Portland, OR

I co-founded Flavor to focus on digital products and brand experiences. We built a small team that worked in-house with startups and established companies to help them bring their concepts to market. Our team was acquired by Wieden+Kennedy Portland to build a design and technology offering for their clients.

2011 — 2013
Salt Lake City, UT

I was an adjunct professor teaching Interactive Media & Motion Design for the Department of Art & Art History. I set the curriculum and taught juniors/seniors for two Winter quarters.

2007 — 2011
Salt Lake City, UT

I wanted to get closer to the metal when it came to coming up with campaigns and seeing them through production. I also got a chance to do this with some of the best agencies in the world and learn how important storytelling is in communications.

2005 — 2007
Pittsburgh, PA

After a brief internship, I was hired on as a Flash designer/developer working in the “digital” department of the agency. Immersive website as my focus in those years and my interest shifted to art direction over development.

Side Projects


Making things to help gardeners find their 🌱 👍.


SEASONS provides on-demand fitness training for the outdoor sports community, built by pro trainers, guided by pro athletes. I advised the team on product design and development.


2023 — Now
2021 — Now
2008 — 2011