Designed and launched Drops, helping creators and small businesses manage and monetize product launches on Instagram.

Designed and launched the onboarding experience of Meta Business Suite, targeting 180M+ businesses across the globe.

Supported the launch of a new ad format that boosted the clickthrough rate by 15% and generated an additional $60K+ in revenue per day.

Led design for an 8-person cross-functional task force to develop a 0-to-1 product vision and strategy to reform the advertising experience for small businesses.

Supported the incubation of IBM's Agile Talent Acquisition tool, applying the agile development framework to the talent acquisition process, reducing average cycle time by 50%.

*Internship converted into part-time contract work

An onchain wine agent. Built with GroupOS and OpenAI API.

*Mobile only

An onchain homage to the legendary Pac-Man. Built with GroupOS by Station.

A non-profit educational platform-design studio hybrid to help small businesses build resilience by growing online in response to COVID-19.

Mentored and helped a one-woman fashion boutique in Singapore, launch a rebrand and grow online sales, resulting in an outreach from Flying Solo to showcase the brand at 2021 NYFW.

Co-created and led the production of the first UX design podcast and educational platform in Thailand, featuring Thai designers from Facebook, Microsoft, Pinterest, Adobe, Volvo Group Trucks Technology, Bank of America, and many more.

Featured as Thailand's top 8 podcast in 2019 and in Design Details.

Ithaca Transit is the leading navigation app for the TCAT bus system servicing the Ithaca community.

Redesigned and shipped the new search experience and notification systems, contributing to a 12% increase in TCAT ridership.

Designed, established the design system, and supported the launch of the Android app.