About
I am a designer with a focus on end-to-end product development and strategy.
My curiosity drives me to explore different areas and push the boundaries of my design expertise to find simple solutions that fulfil both business and user goals.
I love working with teams that value design and exceptional product experiences, solving a problem by connecting and empowering people.
Work Experience
Currently, providing strategic and creative direction of product development and design, as well as designing the core user experience of the 1oT Terminal.
As part of the leadership team, I also contribute to strategising and planning investments in product, design, and engineering; improving processes as we scale and hire the next team members.
I was the head of everything-design & marketing — creative director, graphic designer, as well as growth marketer and copywriter. I also designed and prototyped new features and interactions across 1oT Terminal, the connectivity management platform.
I built and restructured the key account matrix from scratch. The total number of active accounts was 28.
For six seasons, I planned and helped launch promotional campaigns across all categories. I actively gathered consumer information about the trends and ran five local marketing campaigns.
Education
In my master's thesis, I wanted to find out how libraries can be made into attractive, inspiring and collaborative places for lifelong learning.
Didn't graduate but passed all the classes.
In my thesis, I investigated the success of Tartu's destination branding. The analysis of destination marketing is crucial as it is mostly financed with taxpayers' money; therefore, the effective use of this money is in everyone's interest.
Features
Translated interview I did with the National Library of Latvia.
Side Projects
This is my learning log and digital playground
Mikk selects is carefully and lovingly selected tunes for the soul from my apartment.