About
Multidisciplinary designer specializing in user experience and user interface, brand systems/identity, and printed matters.
Work Experience
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Currently collaborating with small businesses and non-profit organizations to create impactful designs that elevate brand identities and marketing materials.
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Working closely with clients to understand their needs and deliver customized, visually engaging solutions that resonate with their target audiences.
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Developed creative concepts and executed design solutions for a range of formats, including PPT presentations, email headers, flyers, and social media campaigns.
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Revised and updated existing design deliverables, applying them to new formats for enhanced visual impact.
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Collaborated with cross-functional teams to align complex information into a shared vision, successfully delivering top-priority projects.
- Developed packaging designs for a Los Angeles-based Nutri-technology company, ensuring alignment with brand values and product goals.
- Collaborated with stakeholders and the creative director to create cohesive brand guidelines, enhancing the overall visual identity.
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Spearheaded the production and design of the SJSU Design Department Viewbook, overseeing the creation of 1,000+ copies distributed campus-wide.
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Led the design process, including research, cover design, layout, and text corrections, for a 60-page publication representing four departments.
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Enhanced department visibility by coordinating promotional material logistics, increasing prospective student engagement by 15%.
Side Projects
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Leading the branding process for Gentle Nomad, a sustainable apparel design company, from concept to execution.
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Developing key brand elements such as naming, logo design, and visual direction to create a strong, unique identity in the sustainable fashion space.
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Overseeing the full project lifecycle, from ideation to final apparel designs, ensuring a cohesive and impactful brand experience across all touchpoints.
Education
Major Graphic Design
Activities and societies: NEO Design, Phi Kappa Phi