Michiel de Graaf

Michiel de Graaf

Product Designer in The Netherlands


I'm an independent designer based in the Netherlands, involved in the design process from strategy, user experience design, visual design, prototyping, branding and implementation.

Over the last fifteen years I've had the pleasure of collaborating with startups, small to large companies, design studios and other creatives. Working side by side to create, launch and refine meaningful and goal oriented digital products and experiences.

Work Experience

2009 — Now

Digital product design, mostly; user experience and user interface design and occasionally logo design and branding.

2016 — 2016

Dubsmash was a popular short video platform.

Acquired by Reddit.

2015 — 2016
Belfast & Remote

A beer brewing machine controlled by your smartphone.

Wired article: wired.co.uk/article/home-b…

2015 — 2015
San Francisco & Remote

Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.

Acquired by AngelList.

2014 — 2015

Awkward is a group of specialised designers and developers helping companies and start-ups create, launch and grow digital products.

Some of the projects I worked on: Message Bus (acquired by SendGrid), Sketch, Beam for Reddit and Finer Fields.

2012 — 2013
Amsterdam & NYC

Karma was a a simple and honest mobile provider that allowed users to earn and share data with other users. Techstars New York 2012 alumni.

2011 — 2012

Formerly known as Mangrove. A digital agency based in Rotterdam, The Netherlands helping companies build digital solutions. Some of the projects I worked on: Delta Lloyd, Seachange and Mangrove.

2011 — 2011

Sofa was a small design-centered software company based in Amsterdam, The Netherlands and winner of two Apple Design Awards for their Mac OS applications. Acquired by Facebook in 2011.

2009 — 2011

A small digital agency in Utrecht, The Netherlands.

Side Projects


A delightfully simple tracking app for habits and reminders.


A podcast player for iOS


Custom Apple Watch time pieces


2009 — 2010
The Hague

Graphic design and typography.

2005 — 2009
Multimedia Design at Grafisch Lyceum Zwolle
Zwolle, The Netherlands

Graphic design, videography, animation and interactive design. Specialisation in interactive design; ActionScript, HTML, CSS, Javascript, Flash, Photoshop, Fireworks, Illustrator.