![Michelle Yong](https://res.cloudinary.com/read-cv/image/upload/c_fill,h_92,w_92/dpr_1.0/v1/1/profilePhotos/tc3x7LYyQtcCLqSJ6yQ11913N5e2/623458ee-3600-47c4-9bb6-0a38a3afaf23.jpg?_a=DATAdtfiZAA0)
About
Designing brand identities and creative projects at MPTY
Building Design Everywhere, Open Roles, and Browsing Mode
Work Experience
MPTY is a creative studio focused on designing for brands and building creative brands that uplift the creative industry. We create distinct and meaningful brand experiences spanning brand identities, systems, and expressions.
Design Everywhere is a digital platform that curates and showcases creative works from around the world. Inspiring, engaging, and challenging creative excellence in contemporary visual culture and beyond.
Projects
Design Everywhere is a digital platform showcasing real-life creative works of designers, both up-and-coming and established, from all around the world.
Art Direction & Design: MPTY
Website Development & Build: OKOK Services
Browsing Mode is an online space dedicated to sharing our favourite internet finds and providing a creative resource for casual browsers and creatives alike.
Open Roles is a space to discover creative jobs from around the world, connect with creative talents, and learn from industry leaders.
The OKOK-Meter is a virtual measuring instrument that gauges the "OKOK-ness" of users by analysing their behaviour, offering playful assessments in the form of a reading slip using the fictional unit ºKºK. Conceptualised in collaboration with OKOK Services, MPTY envisioned a non-creative arm dedicated to designing and producing OKOK-Meters, with METER standing for Measuring Equipment for True Emotional Reading.
Side Projects
The Club is a membership programme created by Design Everywhere, providing a way for our community to support the work that goes into running Design Everywhere as an independent platform that promotes emerging and established creatives and diverse voices in the design community.
Awards
OKOK-Meter, Mark & Logotype / Corporate Stationery / Branding Category
The Tokyo TDC Annual Awards is an international graphic design competition focusing on the visual representation of written language through type design and typography.
Visuelle Editions is a publication created to inspire and celebrate the creative industry, featuring and showcasing works from emerging individuals and studios.