About
I scrutinise and streamline your online customer experience, to drive click-through, conversion and customer acquisition.
I enjoy taking a step backwards to see the bigger picture so we can bring clarity to a situation. I’m always putting myself in the shoes of the person using a website or product. Things don’t need to be complicated. I believe that empathy is the key.
I can help you improve your UX in 3 ways:
- User testing
- User research and product discovery
- Expert audit of your website or product
I’m a freelance User Experience Researcher and Consultant with 15+ years of experience working with London startups in tech, food, music events, sport, and the social space. I also have experience working with clients in sustainability, education, and telecoms.
Work Experience
Worked with companies in industries as diverse as Web3, Workshop platform, Food Tech, Wellness and Charity to help them improve their user experience and connect with their target audience.
Sphere was a group messaging app for communities led by CEO Nick D'Aloisio and venture capital funded ($30M+) by investors including Index Ventures, Horizons Ventures, Mike Moritz and Brian Chesky. It was a community and knowledge-exchange platform with the mission of bonding people online. In October 2021, Sphere was acquired by Twitter.
Skills: User Experience (UX) · User Experience · User Experience Testing · Interviewing Skills · Usability Testing · Research · User Experience Design · Prototyping · Interaction Design
Creating a range of digital design assets for this startup.
Pollen (formally known as Streetteam) are the global leader in building ambassador programs, working with 200+ of the best live events. Verve turns your biggest fans into ambassadors who sell tickets to friends in exchange for rewards.
I carried out a UX review of new elements of VPAR's upcoming products. This involved doing an in-depth review of the current product and doing User Testing with the different types of users who would be using the products.
Skills: User Experience (UX) · User Experience · User Experience Testing · Interviewing Skills · Usability Testing · Research · User Experience Design · Prototyping
Worked as the sole UI/UX Designer on the new mobile website for an online takeaway food platform. This involved creating different concepts, working with the client on iterations and producing clickable prototypes of the app for User Testing. There was also some initial UX at the beginning of the project to establish key user-flows.
BigFoodie were in the process of developing a brand new proposition and wanted a total redesign of the mobile website. They also wanted to establish a fresh new look and feel to the brand and to allow customers to order meals in as little amount of clicks as possible.
Skills: User Experience (UX) · User Experience · User Experience Testing · Interviewing Skills · Usability Testing · Research · User Experience Design · Prototyping · Interaction Design
Ten week immersive programme, covering an array of UX topics, producing individual and group work including one actual commercial project and presenting to clients.Ten week immersive programme, covering an array of UX topics, producing individual and group work including one actual commercial project and presenting to clients.
Skills: User Experience (UX) · User Experience · User Experience Testing · Interviewing Skills · Usability Testing · Research · User Experience Design · Prototyping · Interaction Design
ZEF Concepts is an Environmental and Sustainability Consultancy based in London.
Education
Contact
Side Projects
Platform to save all your precious memories in one place where you could access and relive them again in the future and share with loved ones.
Skills: User Experience · User Experience Testing · Interviewing · Usability Testing · Research · User Experience Design · Prototyping · Interaction Design