About
👋 Hi! My name is Micha. I am passionate about building products, productivity, collaboration and learning.
Work Experience
Snowplow is a Behavioural Data Platform that enables companies to create, govern and model high quality behavioural event data.
• In my first 6 months at Snowplow I focused on building integrations with downstream destinations – both data warehouses and SaaS solutions like Amplitude, Iterable and Braze.
• Key results included Partner initiatives such as becoming a Snowflake Premier Partner, as well as launching a new integration with Databricks, both of which have become significant drivers of Sales pipeline since.
• Towards the end of my tenure at Snowplow I joined a new team that is building a self-serve product from scratch, where I focused on customer onboarding and building a user journey that is optimized for both activation and retention.
JOIN is building Talent Attraction Software for SMBs
• Led the team building & scaling multi-posting integrations to keep up with growth in job & application volume
• Pioneered User Research to develop a user-centric prioritization framework
• Strengthened relationships with key partners such as LinkedIn, Facebook & Indeed
First Product Manager at early stage B2B SaaS startup
• Led the development of advertising management software which generated more than $1billion in sales on Amazon for thousands of sellers & vendors such as Lego, Unilever & Sodastream
• Created native iOS/Android app for sales tracking adopted by 1.000+ MAUs
• Iterated and optimized workflows of under-utilized features such as review management, increasing feature adoption rates by 50-100%
• Led the redesign of the Seller Profit Dashboard, guiding the team through the transition from a monolithic application to a microservices architecture
Tech Touch Customer Success
• Identified desired user outcomes and defined success milestones to optimize for throughout the user journey
• Created automated onboarding communication based on user behaviour, improving conversion rates by 10% & 60d retention rates by close to 20%
neuwaerts is a full-service communication and web design agency
• Project Manager for various web design & development projects such as www.schloss-marienburg.de
• Coordinated a brand awarenesss campaign incl. a national tv commercial for tax software startup smartsteuer
• Developed and implemented a CRM strategy for Hannover’s public transport provider üstra
Side Projects
Teamed up with a friend to build DailyQ, an app to help you become more intentional about your day-to-day life. Launched our prototype on iOS TestFlight to 50 beta users
Built a Google Sheets Template as an MVP to validate the idea for DailyQ and gain initial feedback
Started recording ReThink, a podcast about mindful approaches to productivity.
Education
Bachelor of Arts in Public Relations 🎓
Philosophy & Economics Dropout 🐻
Learnings & best practices from analyzing 2.000 ad campaigns, 60k keywords and €3M in advertising revenue