Mia Liu
🤍

Mia Liu

Product Designer in Stockholm Sweden🇸🇪, She

🖤

9 months ago

About

Mia Liu is a visionary UX Designer with 5+ years of experience in product design. She loves designing sustainable solutions that empower end users in their everyday lives and drive business growth.

Projects

2024
Help Center My Scania at Scania
  • Collaborated with service designer to research user needs and identify key pain points.

  • Led workshops to brainstorm solutions with cross-functional UX teams.

  • Developed prototypes and conducted Rapid Iterative Testing & Evaluation (RITE).

  • Navigated technical constraints to ensure design feasibility within technical limitations.

  • Optimized design to meet key performance indicators (KPIs).

[ Impact ]:

  • Increased self-serve capacity for low-tech users.

  • Improved user satisfaction.

  • Reduced customer support costs.

2023
  • Collaborated closely with clients to understand their unique needs, challenges, and business goals, translating them into effective UX strategies and solutions.
  • Led end-to-end design processes, from user research and ideation to prototyping, testing, and final implementation, ensuring seamless and intuitive user experiences.
  • Collaborated with multidisciplinary teams, including developers, product managers, and stakeholders, to ensure alignment and successful project outcomes.
  • Organised Design System workshop to connect passionate designers and share knowledge.
2022
  • Led UI design for Storykit's AI video creator, enhancing user-friendly video content creation using AI.
  • Built Storykit Design System, connecting design with code by building a better workflow with the development team.
  • Directed design strategies for the music library, enabling seamless integration of impactful soundtracks, which helped Storykit acquire 14 new upgraded subscribers.
  • Optimized the user experience and data visualization of the user management page.
  • Improved the cohesion of user interfaces that aligned with Storykit's brand identity and values.
2022
  • Provide guidance and advice on design principles and industry best practices.
  • Share insights and experiences to help mentees grow their design skills.
  • Review portfolios, projects, and design work, offering constructive feedback.
  • Offer career advice and guidance to help mentees navigate the design industry.
  • Contribute to the design community by sharing knowledge and expertise.
2022
  • Developed realistic prototypes with seamless interactions using Framer.
  • Facilitated high-quality User Tests across various squads to validate product hypotheses.
  • Created prototype templates tailored for each squad's needs.
  • Managed and updated the Design System within the Framer platform.
  • Collaborated with global teams across different squads, expediting the delivery of new features in the BlaBlaCar app.
2022
  • Established a reusable research framework for the DBond project.
  • Organized stakeholder interviews, user surveys, and user interviews to gather comprehensive user insights.
  • Collaborated with design, engineering, and marketing teams to collect data from various perspectives.
  • Utilized goal-oriented design methods to extract users' characteristics, problems, and needs.
2021
  • Translated business strategies into compelling product designs, creating a world-class poster marketplace website and an embedded graphic editor for desktop and mobile.
  • Art-directed brand identity, seamlessly weaving brand elements into interface design for a cohesive user experience.
  • Crafted engaging email templates for CRM campaigns.
  • Pioneered the development of a comprehensive Design System, enhancing component reusability and efficiency.
  • Guided the design team in leading User Testing initiatives.
2021
  • Directed the brand style of Your Beet and created the brand toolkit.
  • Turned business goals into user-centred designs and high-quality prototypes for the Your Beet app.
  • Designed the experience and interfaces for Your Beet's official website to express the company's mission, values, and its product.
  • Led the user tests to validate design hypotheses.
2021
MusicMash App
  • Conducted 12 user interviews to better understand the needs and pain points of party DJs in relation to existing music apps.

  • Constructed requirements based on the user studies, desktop studies, and brainstormed creative solutions using Brainwriting for the design problem.

  • Drafted conceptual diagrams and wireframes; crafted interactive prototypes and UI mockups. In a usability and visual experience evaluation with 6 users, the prototype received 83% positive feedback.

2021
  • Designed user interfaces and interactions for the COSE official website to introduce the organization, explain its value, and communicate with investors. The website attracts over 50 visitors per week.
2021
  • Created the visual interface for MusicMash's web-based app, which simplifies user interactions, enhances collaboration and enhances the party experience.

  • Coded front-end interfaces using ReactJS and Material UI, attracting 60+ new users to use them at their parties.

2020
  • Explored creative design opportunities for mental depression in the context of Sweden's dark winter with a team of 4.

  • Designed an Android AR app to brighten users' daily moods by replacing depressing window views with impressive views.

  • Developed an algorithm for tracking window frames in Unity by C# and AR foundation.

  • Tested the application with ten users, and 80% reported it improved their moods.

Education

2020 — 2022
Sweden

Specialised in Human-computer Interaction and Design

2021 — 2022
France

Specialise in Human-computer Interaction and Design

2020 — 2022
Europe

Specialise in Human-computer Interaction and Design.
Minor in Innovation & Entrepreneurship

2016 — 2020
China

Specialised in Information Management and Information System

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