Mia Liu

Mia Liu

Product Designer in Stockholm Sweden🇸🇪, She


9 months ago


Mia Liu is a visionary UX Designer with 5+ years of experience in product design. She loves designing sustainable solutions that empower end users in their everyday lives and drive business growth.


Help Center My Scania at Scania
  • Collaborated with service designer to research user needs and identify key pain points.

  • Led workshops to brainstorm solutions with cross-functional UX teams.

  • Developed prototypes and conducted Rapid Iterative Testing & Evaluation (RITE).

  • Navigated technical constraints to ensure design feasibility within technical limitations.

  • Optimized design to meet key performance indicators (KPIs).

[ Impact ]:

  • Increased self-serve capacity for low-tech users.

  • Improved user satisfaction.

  • Reduced customer support costs.

  • Collaborated closely with clients to understand their unique needs, challenges, and business goals, translating them into effective UX strategies and solutions.
  • Led end-to-end design processes, from user research and ideation to prototyping, testing, and final implementation, ensuring seamless and intuitive user experiences.
  • Collaborated with multidisciplinary teams, including developers, product managers, and stakeholders, to ensure alignment and successful project outcomes.
  • Organised Design System workshop to connect passionate designers and share knowledge.
  • Led UI design for Storykit's AI video creator, enhancing user-friendly video content creation using AI.
  • Built Storykit Design System, connecting design with code by building a better workflow with the development team.
  • Directed design strategies for the music library, enabling seamless integration of impactful soundtracks, which helped Storykit acquire 14 new upgraded subscribers.
  • Optimized the user experience and data visualization of the user management page.
  • Improved the cohesion of user interfaces that aligned with Storykit's brand identity and values.
  • Provide guidance and advice on design principles and industry best practices.
  • Share insights and experiences to help mentees grow their design skills.
  • Review portfolios, projects, and design work, offering constructive feedback.
  • Offer career advice and guidance to help mentees navigate the design industry.
  • Contribute to the design community by sharing knowledge and expertise.
  • Developed realistic prototypes with seamless interactions using Framer.
  • Facilitated high-quality User Tests across various squads to validate product hypotheses.
  • Created prototype templates tailored for each squad's needs.
  • Managed and updated the Design System within the Framer platform.
  • Collaborated with global teams across different squads, expediting the delivery of new features in the BlaBlaCar app.
  • Established a reusable research framework for the DBond project.
  • Organized stakeholder interviews, user surveys, and user interviews to gather comprehensive user insights.
  • Collaborated with design, engineering, and marketing teams to collect data from various perspectives.
  • Utilized goal-oriented design methods to extract users' characteristics, problems, and needs.
  • Translated business strategies into compelling product designs, creating a world-class poster marketplace website and an embedded graphic editor for desktop and mobile.
  • Art-directed brand identity, seamlessly weaving brand elements into interface design for a cohesive user experience.
  • Crafted engaging email templates for CRM campaigns.
  • Pioneered the development of a comprehensive Design System, enhancing component reusability and efficiency.
  • Guided the design team in leading User Testing initiatives.
  • Directed the brand style of Your Beet and created the brand toolkit.
  • Turned business goals into user-centred designs and high-quality prototypes for the Your Beet app.
  • Designed the experience and interfaces for Your Beet's official website to express the company's mission, values, and its product.
  • Led the user tests to validate design hypotheses.
MusicMash App
  • Conducted 12 user interviews to better understand the needs and pain points of party DJs in relation to existing music apps.

  • Constructed requirements based on the user studies, desktop studies, and brainstormed creative solutions using Brainwriting for the design problem.

  • Drafted conceptual diagrams and wireframes; crafted interactive prototypes and UI mockups. In a usability and visual experience evaluation with 6 users, the prototype received 83% positive feedback.

  • Designed user interfaces and interactions for the COSE official website to introduce the organization, explain its value, and communicate with investors. The website attracts over 50 visitors per week.
  • Created the visual interface for MusicMash's web-based app, which simplifies user interactions, enhances collaboration and enhances the party experience.

  • Coded front-end interfaces using ReactJS and Material UI, attracting 60+ new users to use them at their parties.

  • Explored creative design opportunities for mental depression in the context of Sweden's dark winter with a team of 4.

  • Designed an Android AR app to brighten users' daily moods by replacing depressing window views with impressive views.

  • Developed an algorithm for tracking window frames in Unity by C# and AR foundation.

  • Tested the application with ten users, and 80% reported it improved their moods.


2020 — 2022

Specialised in Human-computer Interaction and Design

2021 — 2022

Specialise in Human-computer Interaction and Design

2020 — 2022

Specialise in Human-computer Interaction and Design.
Minor in Innovation & Entrepreneurship

2016 — 2020

Specialised in Information Management and Information System