• Collaborated closely with clients to understand their unique needs, challenges, and business goals, translating them into effective UX strategies and solutions.
• Led end-to-end design processes, from user research and ideation to prototyping, testing, and final implementation, ensuring seamless and intuitive user experiences.
• Collaborated with multidisciplinary teams, including developers, product managers, and stakeholders, to ensure alignment and successful project outcomes.
• Organised Design System workshop to connect passionate designers and share knowledge.

• Led UI design for Storykit's AI video creator, enhancing user-friendly video content creation using AI.
• Built Storykit Design System, connecting design with code by building a better workflow with the development team.
• Directed design strategies for the music library, enabling seamless integration of impactful soundtracks, which helped Storykit acquire 14 new upgraded subscribers.
• Optimized the user experience and data visualization of the user management page.
• Improved the cohesion of user interfaces that aligned with Storykit's brand identity and values.

• Provide guidance and advice on design principles and industry best practices.
• Share insights and experiences to help mentees grow their design skills.
• Review portfolios, projects, and design work, offering constructive feedback.
• Offer career advice and guidance to help mentees navigate the design industry.
• Contribute to the design community by sharing knowledge and expertise.

• Developed realistic prototypes with seamless interactions using Framer.
• Facilitated high-quality User Tests across various squads to validate product hypotheses.
• Created prototype templates tailored for each squad's needs.
• Managed and updated the Design System within the Framer platform.
• Collaborated with global teams across different squads, expediting the delivery of new features in the BlaBlaCar app.

• Established a reusable research framework for the DBond project.
• Organized stakeholder interviews, user surveys, and user interviews to gather comprehensive user insights.
• Collaborated with design, engineering, and marketing teams to collect data from various perspectives.
• Utilized goal-oriented design methods to extract users' characteristics, problems, and needs.

• Translated business strategies into compelling product designs, creating a world-class poster marketplace website and an embedded graphic editor for desktop and mobile.
• Art-directed brand identity, seamlessly weaving brand elements into interface design for a cohesive user experience.
• Crafted engaging email templates for CRM campaigns.
• Pioneered the development of a comprehensive Design System, enhancing component reusability and efficiency.
• Guided the design team in leading User Testing initiatives.

• Directed the brand style of Your Beet and created the brand toolkit.
• Turned business goals into user-centred designs and high-quality prototypes for the Your Beet app.
• Designed the experience and interfaces for Your Beet's official website to express the company's mission, values, and its product.
• Led the user tests to validate design hypotheses.

• Conducted 12 user interviews to better understand the needs and pain points of party DJs in relation to existing music apps.

• Constructed requirements based on the user studies, desktop studies, and brainstormed creative solutions using Brainwriting for the design problem.

• Drafted conceptual diagrams and wireframes; crafted interactive prototypes and UI mockups. In a usability and visual experience evaluation with 6 users, the prototype received 83% positive feedback.

• Designed user interfaces and interactions for the COSE official website to introduce the organization, explain its value, and communicate with investors. The website attracts over 50 visitors per week.

• Created the visual interface for MusicMash's web-based app, which simplifies user interactions, enhances collaboration and enhances the party experience.

• Coded front-end interfaces using ReactJS and Material UI, attracting 60+ new users to use them at their parties.

• Explored creative design opportunities for mental depression in the context of Sweden's dark winter with a team of 4.

• Designed an Android AR app to brighten users' daily moods by replacing depressing window views with impressive views.

• Developed an algorithm for tracking window frames in Unity by C# and AR foundation.

• Tested the application with ten users, and 80% reported it improved their moods.

Specialised in Human-computer Interaction and Design

Specialise in Human-computer Interaction and Design

Specialise in Human-computer Interaction and Design.
Minor in Innovation & Entrepreneurship

Specialised in Information Management and Information System

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