About
Miaomiao (Mia) is a Stockholm-based Product Designer with a passion for crafting delightful digital experiences. From large-scale tech giants to nimble startups, she's worn many design hats, including UI Design Lead and Design System Lead. Now, as a Design Consultant at Netlight, she's helping clients big and small unlock their full potential through strategic design.
Work Experience
Helping clients to craft impactful UX strategies, leading end-to-end design processes from research to implementation. Partner with cross-functional teams to ensure alignment and deliver seamless user experiences. Host a Design System workshop to foster knowledge sharing among designers.
Enhanced user experience of My Scania SaaS app through user journey analysis, collaborative workshops, and cross-functional teamwork.
Led UI design for Storykit’s AI video creator, enhancing usability and streamlining soundtrack integration in the music library, resulting in 14 upgraded subscribers. Built the Storykit Design System to improve design-development workflows and optimized the user management page with enhanced data visualization and brand-aligned interfaces.
Built interactive prototypes and tailored templates in Framer to support project-specific needs. Managed the Design System in Framer, facilitated user testing to validate product hypotheses, and collaborated globally to accelerate app feature delivery.
Developed a reusable research framework for the DBond project, gathering insights via stakeholder interviews, user surveys, and interviews. Collaborated across teams to uncover user needs, characteristics, and challenges using goal-oriented methods.
Designed a poster marketplace website with an embedded graphic editor for desktop and mobile, translating business strategies into world-class product experiences. Art-directed brand identity and integrated it into interface design for a cohesive user experience. Developed a comprehensive Design System, improving efficiency and component reusability. Led user testing initiatives and crafted engaging email templates for CRM campaigns.
Co-founded COSE and served as Design Lead and took some Product Management role. Designed and built the COSE SaaS app, website, and LinkedIn profile, supporting acceptance into the KTH Innovation incubator through successful pitching. Managed the sprints plannings and roadmap management.
Elevated brand identity with a redesigned logo, website, and pitch deck visuals, securing investor commitments. Delivered refined prototypes through usability testing and aligned product design with founders’ strategic goals.
Designed intuitive interactions and visuals for an e-service app streamlining household management. Conducted usability testing with 15 users to refine the experience. Engaged stakeholders to align design with business goals and gather actionable feedback.
Projects
I partnered with a service designer to research user needs, uncovering key pain points, and led cross-functional workshops to co-create impactful solutions. Using rapid prototyping and RITE testing, I iteratively refined designs while navigating technical constraints to ensure feasibility. By optimizing designs to align with KPIs, I boosted self-serve capacity for low-tech users, improved user satisfaction, and significantly reduced customer support costs.
I aligned stakeholders and cross-functional teams to prioritize goals and initiatives, balancing user experience with feasibility through a phased approach. I designed intuitive onboarding flows, consistent multilingual UI copy, and collaborated across teams to ensure a unified vision. Using user feedback, I iteratively refined prototypes and optimized onboarding for better outcomes.
I led UI design for Storykit’s AI video creator, making video content creation more intuitive with AI. I built the Storykit Design System, streamlining workflows between design and development. By enhancing the music library’s design, I enabled seamless soundtrack integration, helping Storykit gain 14 upgraded subscribers. I optimized the user management page with improved data visualization and refined interfaces to align with Storykit’s brand identity and values.
I created realistic, interactive prototypes in Framer and tailored templates for squad-specific needs. I facilitated user tests to validate product hypotheses and managed the Design System within Framer. Collaborating with global teams, I accelerated feature delivery for the BlaBlaCar app.
I developed a reusable research framework for the DBond project, gathering insights through stakeholder interviews, user surveys, and interviews. Collaborating with design, engineering, and marketing teams, I used goal-oriented methods to uncover user characteristics, needs, and challenges.
- Translated business strategies into compelling product designs, creating a world-class poster marketplace website and an embedded graphic editor for desktop and mobile.
- Art-directed brand identity, seamlessly weaving brand elements into interface design for a cohesive user experience.
- Crafted engaging email templates for CRM campaigns.
- Pioneered the development of a comprehensive Design System, enhancing component reusability and efficiency.
- Guided the design team in leading User Testing initiatives.
- Directed the brand style of Your Beet and created the brand toolkit.
- Turned business goals into user-centred designs and high-quality prototypes for the Your Beet app.
- Designed the experience and interfaces for Your Beet's official website to express the company's mission, values, and its product.
- Led the user tests to validate design hypotheses.
Side Projects
I mentor aspiring designers by sharing industry insights, reviewing portfolios, and offering constructive feedback. I provide career guidance, help mentees refine their design skills, and contribute to the design community by sharing knowledge and expertise.
Education
Specialised in Human-computer Interaction and Design
Specialise in Human-computer Interaction and Design
Specialise in Human-computer Interaction and Design.
Minor in Innovation & Entrepreneurship
Specialised in Information Management and Information System