About
Content strategy, creative direction, and audience development guy. Past lives as an agency copywriter, blog writer, and freelance creative. More recently been in house in newsrooms and publishing companies.
Work Experience
Currently working on digital strategy, brand development, editorial strategy, integrated marketing, and social media strategy for agencies, studios, and with select clients in tech, luxury fashion, hospitality, and food and beverage industries.
Led a team of Social Strategists, Activation Managers, and Community Managers, while developing, packaging, and executing global paid social media and audience development strategies across TIME channels, events, and initiatives including TIME100, Person of the Year, and CO2 by TIME.
Worked within the Audience Development team to oversee integrated campaigns from sale through to reporting, and led optimization and analytics across paid social, on-site, and video metrics for global sponsored content campaigns.
Worked closely with Strategy and Creative teams to create, pitch, and execute global multi-channel integrated custom content campaigns for a variety of clients in financial services, B2B, technology, and luxury sectors.
Copywriting, art direction, new business pitch work, content creation, social media management, and more for clients including fashion brands, liquor brands, ecommerce platforms, media companies, ad agencies, individuals, and startups.
Selected clients include: Buffy, Cutty Sark Whisky, Complex Media, Fohr, Noah, Nordstrom Men’s, Patagonia, and Westerlind Outdoor
Performed social, digital, and traditional copywriting and art direction for CPG, food and beverage, technology, financial, and pharmaceutical clients.
Side Projects
OK Mondays was a weekly playlist on Apple Music and Spotify distributed via social media and web, with updating custom album art and web design, catering to the creative industries in New York and Toronto. At its peak, each playlist had over 4,000 weekly listeners organically. The project led to collaborations with or appearances on: Bon Appétit, Drake’s of London, Apartamento Magazine, Kennedy Magazine, NTS Radio, Balamii Radio, and Ace Hotel.
A weekly newsletter, cataloging and commenting on news and content from around the web I found interesting that week, and providing an outlet for writing to subscribers around the globe