About
Resourceful and adaptable designer with a unique background in aesthetics, sales, and strategy. Skilled in systems thinking, empathic problem solving and agile collaboration, with a deep understanding of human perception, cultural context, and creative innovation.
Projects
Created a B2B SaaS marketplace for the wine industry, optimizing UX and functionality to streamline transactions and track carbon emissions from farm to table, with features tailored to stakeholders throughout the supply chain.
Work Experience
● Achieved a 40% reduction in user errors and enhanced mobile app usability through optimized product design.
● Enhanced end-to-end experience for SaaS platform by conducting usability interviews, identifying UX issues, and proposing design recommendations.
● Boosted user engagement by 25% through collaboration with cross-functional teams to implement product design strategies.
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Drove $2M in annual revenue by expanding the sustainable product marketplace, fostering global partnerships, and enhancing business sustainability.
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Led product innovation initiatives, resulting in a 27% reduction in carbon footprint and improving brand reputation and customer loyalty.
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Conducted market analysis and user research to inform product development and strategy.
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Enhanced product usability, leading to a 70% decrease in customer support tickets and a more efficient user experience.
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Collaborated with multidisciplinary teams to launch a digital product that achieved a 54% increase in conversion rates, driving significant revenue growth.
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Managed project timelines, coordinated with stakeholders, and ensured successful product delivery.
Education
Certifications
Developed a startup proof-of-concept over two weeks, building a prototype, validating ideas, and drafting a sustainable business model.
Completed a 7-month intensive course, gaining hands-on practical experience in user research, wireframing, prototyping, and interface design, with a focus on creating user-centered digital solutions.
Graduated top of class with advanced knowledge of wine regions, grape varieties, and tasting techniques; skilled in delivering wine education and expert guidance on complex wine selections.