Create space for the things that matter. Meet Pio, your automated warehouse.

We've been working on something special: Eternal Blauw, a limited-edition denim series created out of unused premium denim from our past collections. Each of the ten styles has been creatively upcycled into something unique, made with our free-spirited attitude and Amsterdams Blauw denim expertise you know and love.

Introducing the brand's limited-edition Born to Love bag made in collaboration with their friends at Studio189, an artisan-produced fashion lifestyle brand and social enterprise based in New York (USA) and Accra (Ghana). They support community-led projects primarily in West Africa and act as a platform to help promote and curate African fashion internationally.

Together with The Knitwit Stable we've created a unique wool cardigan, designed in Amsterdam and knitted just around the corner, using only Dutch wool. Wear it over anything and everything – from now until forever. Read on to find out more about our collaboration.

If we were able to biologically enhance the fragrance emitted from our bodies, what could be the consequences for our everyday existence? Our skin sweating cosmetics, turning into a perfume atomiser. The explicit separation between 'technology' (when regarded as something nonhuman) and the 'human' body is becoming increasingly vague.

Zoo's (a.k.a Cathy Davies) 10-day performance 'Curdle' set free an investigation into the possibilities and experiences of feeding and lactating outside of cultural norms.

Wearing bodily fluids, which often possess complex emotional and visceral entanglements, on the “outside” of our body is a brutal attack on our culturally conditioned aversions to fluids and body boundaries.

Vegetal-beings are the most abundant form of ‘nonhuman’ entities that humans encounter, more abundant than nonhuman animals, microbes and fungi, yet it is commonplace to exclude the vegetal from our system. Underscoring this research is the move away from thinking about plants as simple and passive entities, who possess a lesser status than humans on this earth.

Lead copy, brand strategy and UX writer on client projects – both established and emerging brands – involving deep collaboration with brand designers, product designers, art directors, developers + others.

Led copy within the Global Brand Marketing team. Involved in heavy creative collaboration and briefing for the creative team with very quick turnaround, and directly reviewing creative work across the whole organisation. Responsible for establishing the new brand tone of voice and creation of guidelines.

As part of the EMEA Comms team, my responsibilities included content creation, copywriting/editing and management of the editorial calendar for the internal site, UX writing in-app, comms strategy, as well as external comms and events e.g. pitches to Nike News, press releases and briefings for external contractors i.e. filmmakers, photographers, videographers. I also mentored multiple interns within the comms team and was the comms lead for the Women of EMEA network.

I was part of the programme and projects team, researching different areas of design and art to pitch new projects for Mediamatic. Responsible for the creation of essays and articles for the website and editing of all written work, as well as creation of social content and interviews with artists and designers.

I freelanced at this non-profit cultural organisation which promotes the contemporary art scene in Amsterdam, culminating in an annual Amsterdam Art Weekend – a festival across multiple artist-run project spaces, residencies, commercial museums and galleries across Amsterdam. I started out as a marketing and comms coordinator (as an intern) and evolved to focus on leading all content creation and copywriting for the website, and curation and creation of marketing collateral e.g. OOH print and digital ads, social ads, press releases, press toolkits, short films etc. I also took on the role of social media manager, leading the social content strategy for Amsterdam Art Weekend for several years.

Worked on brand copy across the whole organisation/part of the first team of copywriters at Ace & Tate – we shaped the new brand voice and created the familiar, witty personality that's still relevant now. Everyday work included integrated campaigns, CRM, UX, social and paid media.

Copy editor for multiple issues of the architectural, design and cultural theory magazine: Volume. Deep collaboration with artists, designers, architects and theorists to turn complex thoughts and globally significant topics into well written articles.