Created and published 18+ videos showcasing Dropbox features for TikTok and YouTube Shorts, totaling 3.2M+ views, increasing in-class video production by 263%, and averaging 11% full-view completion rate.

Managed weekly “What’s Trending” updates to Global Comms Team, produced the most engaging Thread posts in company history, and contributed in community management, receiving positive feedback and recognition from the CMO.

Collaborated with Social, Sales, Communications, Marketing, and Product Marketing teams to create evergreen content and self-initiated strategy documents based on SEO and customer research insights.

Developed educational and partner awareness content with McLaren Formula 1, aligning both brands' audiences to increase engagement by 15% and elevate brand visibility.