Lifestyle brand and retail shop, Merge, was looking to create a second-use packaging system for the launch of their new self-care apothecary line.

Based in the coastal surf town of Tofino, B.C, Merge’s connection to slow living, access to nature and care for the environment inspired the basis of the discovery process. As a result, the brand identity and second-use packaging deepens your connection to self, others and the environment, while also speaking to the rituals the products enable.

In collaboration with Vancouver Chinatown Foundation and photographer, Jeremy Jude Lee, we created this work during the rise of Anti-Asian hate, as a tribute to Chinatown and a reminder of the resilience of the Asian community. We put together a team and set out to capture some images, very much inspired by our love of Hong Kong cinema.

Through this series, we wanted to explore and celebrate the essence of Chinatown from this renewed perspective—documenting the neighbourhood where our communities have always been present but not always visible."

Of Loss & Grief is a physical and virtual collection of crowd-sourced objects and stories. It is a place where grief is always present—a place where grief can be safely addressed, explored and shared. Created to honour the ones that are no longer with us and reflect on what is left behind; the emotions, the objects and the people.

An external contractor and contributor of the adidas Global Brand Expression team. We set the look, tone, and feel of our adidas Global brand through photography, motion, typography, art and graphics, and voice direction – from all touchpoints including in brand/product marketing campaigns, retail, OOH, etc. Specializing in communication design aiming to shape what the brand can be alongside our marketing and agency counterparts.

Creative Lead/Design Manager responsible for leading a team of designers, production artists, and external agencies, to create compelling visuals that communicate the Monos brand. Ensuring flawless execution of creative, adherence to guidelines, and continue to evolve Monos’ visual identity. Providing mentorship to the team, identifying opportunities for professional development and growth. Additionally, working cross-functionally to develop and refine art direction and strategy to support campaigns and the marketing department.

Responsible for various local and international clients—brand conceptualization and design, research, photography production and creative direction, packaging, publication and website design.

In-house graphic designer for all digital and print assets. Working across Marketing (E-comm, Wholesale, Retail) and Design Teams to create and implement campaigns, website, trims, and promotional materials.

Team lead for the innaugral TEDxEDUAD event. Responsible for marketing and outreach for the event—social media strategy, event promotion and brand assets, sponsorship recruitment, team deligation.

Collaborated in a team setting on a multi-level redesign of Sunny Hill Health Centre for Children's existing report assessment system. Involved in conducting primary and secondary research, including the design and direction of co-creation session with stakeholders. Designed digital system’s format and user flows for future implementation.

The month long exhibition, "Where I’m From" contemplates (be)longing, lineage, and the nature of evolving dreams passed down through generations as (grand)children of immigrants. The collective exhibition, led by Vancouver artists Jeremy Jude Lee and Megan Kwan, includes a site-specific installation, focusing on cinematic imagery in conversation with physical objects and familiar locations specific to their Asian-Canadian experience.

Interview of collaborator and photographer Jeremy Jude Lee, featuring recent art direction work "Pretty Boys."

Art Direction + Production

Art Direction