Vickie Martins
Copywriter in Lagos, Nigeria, She/her
About
An avid explorer of words with a niche in storytelling and brand positioning. I believe a beautiful design or branding without a message/guide is a waste of pixels, this is why I verbally break down products to their simplest form.
I have had the opportunity to provide a variety of copy and content guides for different industries, ranging from Fintech to lifestyle, fashion to NFTs. This puts me in a unique position to effortlessly explore and master several tones and voices, giving me flexibility as well as insight to work in just about any industry.
I excel in user research, content strategy, and much more to make products and businesses user-centered at all times.
Side Projects
- Provided brand story and copy for an uncommissioned branding of Clubhouse.
- Created copy for MTN Yello Star's rebrand project and case study.
- Developed the story for Moji, an action packed animation project.
- Published case studies, blog posts, and other contents.
Work Experience
- I had the opportunity to lead the content creation and provided creative direction for Raven Bank's branding project.
- Developed engaging and user friendly copy for the bank's website, mobile app, and other digital platforms.
- Collaborated with cross-functional teams to ensure consistent messaging across various promotional and user based platforms.
Popcentral is a broadcast media company that provides trendy content for young creatives. Shows for music, latest entertainment news, food, games, etc are produced regularly and these captivated a large audience on TV and social media.
Tasks I handled are:
-Created engaging designs for both social media and television.
-Worked with the design team to create a brand identity and brand assets for Popcentral's first competition show called The Rush.
-Provided short copy and editing for designs and proposal decks.
-Designed promotional and proposal decks that aided in getting sponsors and investors for the company.
- Created user centred and persuasive content for Roqqu's cryptocurrency trading platform.
- Conducted user research and gathered feedback to improve the user experience.
- Collaborated with designers and developers to iterate and refine the platform's interface and messaging.
- Developed compelling product narratives and user interface copy for mobile applications and websites.
- Collaborated with the design team to ensure consistency and clarity in the user interface.
- Conducted user centered testing to validate the effectiveness of the written content.
Education
Fashion Design