Jeff McWeeney

Jeff McWeeney

Experience Designer in Reston, VA

About

Jeff's a designer, technologist, and senior creative executive. He's spent the last 20+ years creating meaningful digital experiences in the physical world, across devices, and new media. He's relentless in his focus on story, design, and technology to produce outcomes in service of what people need, and organizations desire.

Jeff's led pioneering teams, and been hands-on creating industry-leading experiences for AstraZeneca, Salesforce, TD Bank, AT&T, McDonald’s, and Google.

Contact

Website
Email
LinkedIn

Work Experience

2014 — Now
Washington, D.C., Remote

Digital studio designing alongside pioneering mission-driven organizations. Currently focused on improving school safety, healthcare ventures, and social programs. Public clients include AstraZeneca, Canadian American Business Association, Takeda, Geron, and ZeroNow.

2021 — Now
Remote

Collaborate with leadership across biotechnology research, pharmaceutical manufacturing, and next-gen healthcare technologies to design more human-centered products, apps, websites, AI systems, and patient tools.

2020 — Now
Leesburg, VA

Nonprofit school safety think-tank designed to end school violence for good. Lead design, and communications.

2016 — 2018
Founding Chief Creative Officer at Sona.ai
Reston, VA

Designed an AI assistant for corporate recruiters, trained to sort, and filter resume content.

2014 — 2017
Washington, D.C.

Led design for numerous defense, sales, and community platforms for Salesforce, Wells Fargo, Oracle, Department of Defense, and USPS Business Division, from digital experience and modernization, through positioning, qualifications, proposal development and opportunity closing.

2013 — 2014
Washington, D.C.

Led client relationships with the NFL to build a pioneering player community, and contributed to the growth of several private, and early-stage technology companies.

2012 — 2013
Philadephia, PA

Led experimental digital projects, and campaigns for TD Bank, Shire Biopharmaceutical, Pennsylvania Fine Wine & Good Spirits, Balducci's Market, and Kings Food Market.

2010 — 2012
Kansas City, MO

Led social content for Southwest Airlines, and managed the early relationship with Facebook. Delivered Radisson's first mobile app. Created Revlon's first digital campaign using all 3D products, personalized video content, and real-time conversations with three of Hollywood's most pioneering actresses.

2006 — 2010
Design Consultant at Large
San Francisco, Austin, NYC, Chicago

Joined in-house teams to push the limits of how digital campaigns could personalize content for St. Farm, ran multi-million-dollar pitches winning GNC, and the U.S. Airforce, and created new technology to expand PA Tourism.

2004 — 2006
Washington, D.C.

Led digital creative, and campaigns for McDonald's, Amtrak, U.S. Treasury, and Colonial Williamsburg, producing award-winning work earning millions of dollars, and countless hours of earned media attention.

2001 — 2003
Sunnyvale, CA

Designed, and managed several global properties including Yahoo! Sports, Autos, Personals, and Movies. Also part of Yahoo!'s pioneering desktop global live-stream of the FIFA in 2002 games from South Korea, and Japan.

Awards

2015

First version of their community platform designed to help players, and their families with life after football.

2013

GDR deciphers global trends, and insights to inspire, and empower brands to innovate and drive change.

2011

Washington Area Women's Foundation is a movement to attract a new breed of socially connected donors based on the insight that when we invest in women and girls, we all grow. As a result the average donation size was up 35%.

2009

Drunk driving in PA was at an all time high, putting not only the passengers at great risk, it's outcomes destroy families, and leaves the teenage driver with the often unbearable weight to carry as reason for in many cases, death. Full Apologies was a campaign designed to allow drunk drivers to apologize on the web, which reached teens like never before.

Volunteering

2023 — Now

Salesforce company accelerating digital transformation for fast-growing businesses & non-profits.

2019 — Now
Leesburg, VA

Lead design programs, and offer insights to high school, and college students interested in startups, and entrepreneurial ventures.

Education