User experience in UK, He/him



During my career working within the field of User Experience, I have focussed a lot of my energies on understanding how and when to employ various tools and techniques. I’ve worked on projects that have followed a range of different methodologies, and over the years I believe I have made significant improvements on what I deliver. However, during the course of my work, it has become clear to me there is something else beyond tools and techniques that has a big impact on how positive an outcome a project has; this something is organisational culture.


The majority of what we design is built in code, but often as user experience designers, we design using proprietary software, whether that's Omingraffle, Axure or one of many other solutions. These solutions all have their pros and cons, but typically they aren't producing semantic code. With the evolution of front end frameworks such as Foundation and Bootstrap, we can rapidly create prototypes in HTML and CSS. This removes a level of abstraction as we are now working in the browser. It also provides us with some powerful tools and functionality which allow us to build richer interactions that can then be validated with users.

In the first part of this session we will introduce our approach and how prototyping fits in to our user experience design process. We will introduce our framework of choice (Foundation) along with some other tools and services that help us rapidly create HTML prototypes.

Next, we will take you through a typical prototyping process, from set up to testing. We will cover the basics of using Foundation to create an interactive and responsive prototype.

The focus of the session is about providing you with the opportunity to create your own responsive prototype. We will provide an example project (or you can create one of your own!) and you will get to build a simple prototype that will work responsively across different devices.


In this workshop, we invite you to help tackle real world problems with real design solutions. You will have the chance to do some participatory design, as we will invite "real world" people along to participate, whom you can interview, test with and learn from. If you are familiar with the design jam format, then you will have an idea of how things will proceed. We will give a broad framework for the session and present you with a design challenge on the day. How you tackle it is up to you, but we will be available to offer advice, guidance, tips and help facilitate discussions where needed. This session is all about co-designing useful solutions alongside people who know the challenge best because they've lived it.

Work Experience

2022 — Now
  • Fulfilled a Product Operations role and defined product outcomes and OKRs to support product delivery.
  • Established the Research Operations function and implemented a research repository to share insight across the company.
  • Established a twice-monthly cadence of user interviews providing insights to inform product development.
  • Defined product success metrics and established a hypothesis-driven experiment-based process of product delivery.
  • Embedded Data Science expertise into the team, improving product data analysis quality and enabling better product decisions.
2021 — 2022
  • Delivery of end-to-end research and UX design activities, taking the Estate Accounts product to market successfully.
  • Conducted exploratory research, collaborating with leadership and external stakeholders to inform the product strategy and prioritise opportunities.
  • Led UX research and design activities across the company, from ideation to implementation, resulting in a highly intuitive and user-focused product.
2018 — 2021
Bristol, UK
  • Established product-market fit, exceeding all agreed-on product key results, generating significant ARR and sales pipeline.
  • Working from initial idea through to concept validation and delivery.
  • Delivery of discovery research to explore the problems and define the audience. Challenges identified during discovery led to a significant pivot in product strategy.
  • Working with the product team to deliver products to market within an agile methodology.
  • Pioneered the use of discovery kanban to manage workflow within the product team.
2017 — 2020
Founder / Consultant at McShefferty LTD
Bristol, UK
  • Led a programme of digital transformation that included business strategy, brand, research and design activities, along with the delivery of new digital services.
  • Successful project delivery with measurable improvements against key metrics.
  • Established an internal content team along with managing external contractors.
  • Design of an e-commerce solution, enabling complex products and services to be packaged together in order to support enterprise customers.
  • Service design activities to provide recommendations on how the client could enable their centralised team to better support the regional offices.
2013 — 2017
User Experience Consultant at Sift Digital / Edo
Bristol, UK
  • Working as a UX consultant with a range of clients in sectors including charity, financial and membership organisations.
  • Working as the main point of contact on projects to define and deliver programmes of research and design.
  • Working as part of a team to respond to briefs and present pitches.
2012 — 2013
Bristol, UK
  • Working with brands including Clarks, Land Rover, Orange, The Royal Navy, and Kia.
  • Leading UX design activities on an award-winning platform to enable a multinational organisation to remotely and collaboratively review brand assets, enabling them to maintain brand consistency across disparate global teams.
2009 — 2012
  • Leading the UX team within the group’s innovation hub.
  • Design of a platform to enable users to manage their own social care.
  • Working on a range of digital solutions, including websites, e-learning, mobile applications and online platforms.
  • Research and design activities for a suite of mobile applications to support NGOs working in the field of disaster relief.