About
A senior designer with 15+ years experience working with studios and organisations large and small.
I love helping brands define their purpose and express their true personality. Especially when that purpose makes the world a better place, and when that personality has a bold, brave and independent spirit.
I embrace graphic craft, art direction and messaging to articulate big ideas across all channels necessary for modern brands to connect with their audience, be that in the physical or digital space.
I have held long-term permanent positions, at a number of studios at different stages of my career, enjoying the experience of developing close relationships with clients, collaborating with a range of specialists and mentoring junior team members.
As a freelancer for many years, an agile exposure to different studio working practices and cultures has made me a more adaptable designer and enriched what I can offer professionally.
I’ve also worked directly with a number of clients as an independent design director, gaining first-hand experience improving and implementing brands across global organisations.
Work Experience
Brand creation. Brand implementation.
Refining and implementing new brand
Following delivery of a new brand by Koto, I, as a key member of a small, new brand team, helped create an extensive toolkit of assets, templates and principles, enabling a cohesive, rapid roll-out of the brand. Across numerous on and off-line channels, from social media to High Street branches, with the aim of inspiring and empowering teams across Job&Talent’s markets.
Projects for Paramount and a massive project for a well known global investment bank.
Helped Forward Partners refine their brand identity across website and social.
Annual report design and template – print and microsite.
Worked on a concept for a scientific publishing platform identity.
Projects for Chivas, Pets at Home, Vineyard Theatre and Which?.
Working in-house, I helped MindGym refine their design system and implement the new identity across various channels, in particluar, their annual reports and respected White Papers.
As design lead in this small, ambitious studio, I played a key role in defining the strategy, visual and verbal execution of a number of key projects for startups.
Played a key role in projects for Wellcome Collection, Argos and AstraZeneca.
Oversaw the creative output of a small team. Clients included Yoko Ono, Gallo Wines, Bill Gates Foundation, Alive and Kicking (football charity).
Worked on projects for Tate Liverpool (interactive collection website), and Orange (campaign design).
Exhibitions
Features
Feature on my coal hole rubbings project (done before the suspiciously similar project Pentagram did in 2016).
One page feature written by Dave Bevan on my coal hole rubbings prints in this UK skateboarding institution. June 2013 issue
Volunteering
Brand design work for this fantastic cause to create a wild swimming pond and nature reserve on brownfield site in central London
Education
Graphic Design BA