Max Fumagalli

Max Fumagalli

UX Director in London, UK

About

Member of the Depop founding team, more than 20 years of experience in user interface and platform design, design management and creative direction. A highly experienced results-oriented Design Leader with demonstrated ability to build, grow, and motivate teams of design professionals. Proven ability to translate user needs and business strategies into engaging experiences. Deep expertise in iOS, watchOS, and web/graphics design.

I’m a designer but I like to call myself a "People watcher". You might wonder why. Because I learn everyday by watching people around me, how they interact and use their devices.

I worked in different fields from printing to book production, industrial design and design development itself. Able to manage the graphic design process also based on guidelines provided by an external entity. Great abilities of supervisioning teams in a directing capacity, passionate about technology and people, especially the relationship between them, I love food (eating and cooking), wine, of course, and listening to music.

I am a visionary and a team player always willing to go the extra mile. I love working in team and share opinions when working together on a project. I always loved drawing, still today I like using pencil and paper before Sketch or Illustrator.

Side Projects

2022

I never stop thinking about a new way to engage users. Introduce a collaboration behaviour between sellers and influencers.

2021

Is a real-time, interactive experience that enables Depop sellers to introduce and sell their collections to the Depop community in a live fashion. With Live Shopping, promotions only last as long as the live stream is active; sellers act as their own model and/or demonstrator, showing all of the attributes of the products they are selling, thus offering the equivalent of an in-store shopping experience.

Speaking

2022
London

Virtua11y is a virtual web accessibility and inclusivity conference

2021
Princeton, NJ, USA

Talking about my career as a designers and founding member of Depop at Princeton's students.

2021
Understanding The Customer Panel at The Humanising Digital Conference
London

Deep-Dive Into The Mind Of The Customer & Understand Their Attitudes & Behaviours To Create Seamless Experiences & Customer Service Which Have The Customer At Their Heart

2020
UX Panel: Design Sprints at TechCircus
London, UK

Talking about how you can run a Design Sprint remotely during the pandemic.

2019
Designing a Product at Design Week
London, UK

How we built Depop

2018
Build an empire from your bedroom at FutureShots
Venice, ITA

GREETINGS FROM TOMORROW.
With over 8 million users worldwide, Depop is the right place to look for exclusive items and accessories, often found in the closets of the most famous influencers.
Stroll through the stands of those vintage clothes and accessories that have made history.

Work Experience

2023 — Now
UX Director at Beauty Pie
London, UK
2022 — Now
Product & Design Advisor at SPACETWO
London // Edinburgh
2022 — 2022
London

Working hands on to provide work that expertly delivers on clients real problems and delivery experience to balance the conflicting needs and complexity of building products. Helping recruiting and diversifying the product design team and building out a new research team. Leading and facilitate meetings to inspires clients and acting as a partner and advisor, helping them understand what is possible and also being clear on the pragmatic next steps to achieving the vision as it needs to be.

Facilitating cross-discipline sessions to uncover and evolve the product work and guiding/overseeing the development of user journey maps illustrating user needs, pain points, and business opportunities.

2021 — 2022
Head of Innovation Design at Depop
London, UK

I’m accountable to drive innovation in terms of Product User Experience, working alongside with the CTO, VP of Innovation, Design Director, Creative Director to ensure consumer requirements and needs identified by Innovation efforts can be seamlessly incorporated into the main Depop product.

I also works with the C-level to identify and develop innovative product features and users experiences, as well as overseeing their implementation.

2019 — 2021
Head of Design & UX at Depop
London, UK

Develops the skills of UX/UI design team members to support business needs and individual career aspirations. Develops talent through coaching and mentoring, and provides support and guidance to UX design team.

  • Hires and retains talent
  • Leads and manages user experience design team
  • Managing, quarterly goal setting and growing a multidisciplinary design team
  • Design culture and career progression
  • Work across teams to set design approach and standards.
  • Work with design team to define design agenda and design roadmaps.
  • Evangelise and promotes user experience among business and engineering stakeholders.

In 2020 I kicked off the Accessibility project here in depop, working alongside the Head of Product and Head of Mobile to make sure all our products are accessible.

2016 — 2018
Lead Product Designer at Depop
London, UK

Leading design team and together with VP of Product defining product strategy, managing relationships with a multi-disciplinary team (development, product and marketing) to ensure the quality of the product.

2015 — 2016
Product Designer Lead and Manager at Office Serve
London, UK

My day to day is all about designing for experiences that solve real problems, in a simple way for our users. I love working with teams to humanise digital products.

2013 — 2015
Lead UI/UX Designer at Depop
London, UK

I manage the design team responsible for the Depop apps (iOS/Android). Our work aims to build and support our community and help them to build their own brands.

2011 — 2013
UX/UI Designer (Co-Founder) at Depop
Venice, ITA

I had the great honour and opportunity to create since the beginning, together with the founder Simon Beckerman, the Depop app. From a bunch of guys, Depop is now a renown company with more than 280 employees and with headquarters in London. I spent the last 4 years in Depop (Startup) to make it grow, and succeed.

2012 — 2013
Graphic&Interaction Designer at Not A Num
London, UK

Not A Num is a multidisciplinary team with a strong background on design, web & mobile development, pervasive game design, storytelling. Whether it’s the early development of an idea or the effective redesign of an established concept, our multidisciplinary approach focuses on simplicity, clarity and originality. With each project we bring together experience, technology and passion and our lateral thinking approach.

2010 — 2012
Associate Senior Designer at H-Farm
Venice, ITA

H-Farm is a Venture Incubator; our mission is to accelerate the development of Internet startups via a combination of seed investment and incubation services.

The Venture Incubator is a hybrid model that reflects the dual soul of H-Farm: that of Venture Capitalist and that of Incubator. As a VC we invest seed capital, granting the finance necessary for the early stage activities; as an incubator we provide a series of services to speed up the business development: an inspiring workplace, centralized general administration, press office, human resources, legal and financial consultancy; H-Farm partners support the portfolio startups throughout their incubation assisting them defining commercial strategies, business plans, partnerships and exit strategies.

2010 — 2012
Associate Senior Designer at Tiltap
Treviso, ITA

UX/UI design and implementation for iOS and Android devices.

2007 — 2012
Executive Chef at Your Personal Chef
Milan, ITA

Our service offers the ability to cook at home, creating magical dinners and allowing the host, especially in the case of private dinners, enjoy the company of their guests.

The majority of food is prepared fresh on site, so full use of your kitchen will be required on the day.

2007 — 2012
Associate Senior Designer at fui | design
Milan, ITA

UI design and implementation for iOS and Android devices.

2007 — 2010
Associate Senior Designer at Spazio Ufficio
Milan, ITA

UX design and implementation for web and advertising

2005 — 2007
Personal Chef at Teatro7 | Lab
Milan, ITA

"Pupil" of Claudio Colombo Severini with which I created the Teatro7|Lab (cooking school) and launched the personal chef service.

2005 — 2007
Art Director at Teatro 7
Milan, ITA

Head of marketing material and advertising material design for events, books and brochures.

2002 — 2007
Art Director at Luxury Books
Milan, ITA

Head of the publisher’s graphics department, supervising advertising, book design and layout

2002 — 2007
Art Director at Firstline Milano
Milan, ITA

Head of the agency’s graphics department, supervising advertising, packaging design and magazine layout.

1998 — 2000
Lead Graphic Designer at Tisifone Web Agency
Milan, ITA

Head of the agency’s graphics department, creating Web sites and Flash cartoon design, illustrator and master colourist. Participation to the Cartoon Bay Festival in Positano, Italy with the first flash cartoon of the exhibition. Critic’s Award as best flash cartoon.

1994 — 1998
Lead Web Designer at Nexus Advanced Technologies
Milan, ITA

Head of the agency’s graphics department.

Education

2020 — Now

Mastered how to:

  • Proactively incorporate accessibility into design and development processes, so that products are meaningful to and usable by all, regardless of disabilities.
  • Create designs that observe and exceed official accessibility standards, therefore improving their usability for all people.
  • Design and optimize products so that people with visual, auditory, cognitive and mobility disabilities are able to use assistive technologies to navigate and operate them.
  • Build an accessibility program and execute it across an organization to ensure that products remain usable by all.
2007 — 2009
Master in Interaction Design - MFA at Politecnico di Milano
Milan, ITA

Design and Visual Communications, Human Interactions

Thesis title: «How we can call us HI Designers: emotional-aware interfaces for higher user bonding.»

The thesis also explores the use of new low cost technology to automatically detect these emotions. The long term aim is to create a system that is capable of recognising a person’s emotional states and possibly regulating or enhancing them.

1992 — 1997
Bachelor's Degree (BFA) - Industrial Design at Politecnico di Milano
Milan, ITA
1986 — 1989
High School (BA) at Liceo Artistico Hajech
Milan, ITA